Shobido Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Masahide Terada; hereinafter Shobido), which plans, manufactures, and sells cosmetics, cosmetic accessories, apparel accessories, character goods, and plans and sells contact lenses, has launched a makeup brush and variety goods series based on the pendant design of the "Sebonstar" accessory toy candy for girls sold by Kabaya Foods Co., Ltd.

The new products are a "slightly adult-cute" motif series featuring the "Sebonstar" pendant design.

The lineup includes makeup brushes, smartphone grips, and slide mirror charms, with a rich variety of items. The makeup brush set comes with a storage pouch featuring the "Sebonstar" chocolate packaging design. While it's recommended to collect the series, it's also advisable to purchase individual brushes according to their intended use.

The smartphone grips and mirror charms are each secret specifications with 6 types in total, so you'll have to wait until you open them to see which design you get. This series is filled with heart-fluttering items to brighten your everyday life.

Product Outline

Product Name/Price (from left):

◆ Face Brush L <Sebonstar>

2,200 yen (tax included)

◆ Face Brush M <Sebonstar>

1,980 yen (tax included)

◆ Foundation Brush <Sebonstar>

1,980 yen (tax included)

◆ Eyeshadow Brush S <Sebonstar>

1,650 yen (tax included)

◆ Eyeshadow Brush M <Sebonstar>

1,650 yen (tax included)

◆ Eyebrow Brush <Sebonstar>

1,650 yen (tax included)

Product Name: Makeup Brush Set <Sebonstar> 9,900 yen (tax included)

< Set Contents >

・ Pouch

・ Face Brush L

・ Face Brush M

・ Foundation Brush

・ Eyeshadow Brush S

・ Eyeshadow Brush M

・ Eyebrow Brush

Product Name: Smartphone Grip Secret Sebonstar 1,100 yen (tax included)

* 6 types in total. Blind specification

One type is included.

Product Name: Slide Mirror Charm Secret Sebonstar 880 yen (tax included)

* 6 types in total. Blind specification

One type is included.

These products are available at variety stores, discount stores, and drugstores nationwide, as well as on the Shobido official online store.

【Shobido ONLINE STORE】

https://www.sho-bionlinestore.jp/c/brand/sebonstar

【About Toy Candy "Sebonstar"】

This is a long-selling toy candy from Kabaya Foods, released in 1979. Inside the distinctive tall hexagonal box are an original pendant accessory and chocolate. It is affectionately known as the "jewel of the candy aisle" for its cute design and wide variety of colors. In 2026, it will celebrate its 47th anniversary. It continues to be loved not only by girls who like sparkly things but also by women who were once girls.

Shobido Co., Ltd.

Shobido's mission is to "support the beauty and health of mind and body" for people around the world. As a comprehensive planning manufacturer, we handle a wide range of products including cosmetics, cosmetic accessories, apparel accessories, character goods, and contact lens-related items, both under our own brands and through OEM. Our strength lies in our ability to handle everything from planning and production to sales (for retail stores and e-commerce markets) in-house. Our sales channels are diverse, including drugstores, discount stores, 100-yen shops, variety stores, general merchandise stores, and online retailers. We launched our contact lens business in April 2013. In addition, in January 2025, we acquired Picomonte Japan Co., Ltd., which undertakes OEM manufacturing of cosmetics, and are expanding our OEM business.

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売