Shobido Launches Limited Edition 'Ocean Blue' Color for its Popular 'Matsuge Kurunto Curler' that Curls from the Root!

Shobido Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masahide Terada), a company that plans, manufactures, and sells cosmetics, cosmetic accessories, fashion accessories, character goods, and contact lenses, has launched a limited edition 'Ocean Blue' color for its 'Matsuge Kurunto Curler', which provides a strong curl from the base of the eyelashes, starting Monday, May 11, 2026.

A limited edition 'Ocean Blue' color is now available for Shobido's 'Matsuge Kurunto Curler', which provides a strong curl-up from the root of the eyelashes. It features a patented 'Curl UP Rubber' shape; the recessed part of the rubber lifts the lashes as if rolling them up, creating a beautiful upward curl. The design ensures that pushing force is transmitted effectively, achieving an ideal finish with just one light push. Furthermore, it is designed to reduce damage to the eyelashes. The edge-free design prevents the posts from hitting the eyelid, allowing for the entire lash line to be curled firmly. The rubber part of the curler also adopts the limited blue color, making it an item that combines both design and functionality, perfect for the coming season.

Product Overview

Product Name: Matsuge Kurunto Curler Limited Edition Color BL

Price: 990 yen (tax included)

~ Regular version also on sale ~

Product Name: Matsuge Kurunto Curler

Price: 990 yen (tax included)

<Product Features>

Uses patented 'Curl UP Rubber': The recessed part of the rubber lifts lashes up! Pushing force is transmitted firmly.

Edge-free: The edge-free design prevents the posts from hitting the eyelid, allowing for the entire lash line to be curled firmly.

Curls lashes firmly from the root with one push: Curls lashes well with light force, reducing damage.

<Recommended for>

◆ Those with monolids, hooded eyes, or heavy lashes

◆ Those concerned about eyelash damage

◆ Those who want a natural curl finish

This product is available at variety stores, discount stores, and drugstores nationwide.

※ The release date may change due to circumstances.

※ For some stores handling the product, the release date may differ.

The regular version of 'Matsuge Kurunto Curler' is also available at the Shobido official online store.

[SHOBIDO ONLINE STORE]

Matsuge Kurunto Curler <Regular Version>: https://www.sho-bionlinestore.jp/c/beauty/SPV43676

Shobido Co., Ltd.

With the mission to 'support the mental and physical beauty and health of various individuals worldwide,' Shobido is a comprehensive planning manufacturer that handles a wide range of products under its own brand and through OEM, including cosmetics, cosmetic accessories, fashion accessories, character goods, and contact lens-related products. Its strength lies in its ability to handle the entire process from planning and production to sales (for retail stores and the e-commerce market) in-house. Its sales channels are diverse, including drugstores, discount stores, 100-yen shops, variety stores, general supermarkets, and online mail order. The company started its contact lens business in April 2013. In addition, in January 2025, it acquired Picomonte Japan Co., Ltd., which handles OEM manufacturing of cosmetics, and has embarked on expanding its OEM business.