Shobido's Popular Eyelash Curler, "Matsuge Kurun to Curler," Launches Limited-Edition "Ocean Blue" Color for Firm Root-to-Tip Curl!
Shobido Co., Ltd. has launched a limited-edition "Ocean Blue" color for its popular "Matsuge Kurun to Curler," which firmly curls lashes from the root. This new color, available from May 11, 2026, features a patented "Curl UP Rubber" and an edge-free design to achieve a beautiful upward curl with minimal damage.
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- 📰 Published: May 14, 2026 at 00:30
- 🔍 Collected: May 13, 2026 at 16:02
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Shobido Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Masahide Terada; hereinafter "Shobido"), which plans, manufactures, and sells cosmetics, cosmetic goods, fashion accessories, character goods, etc., and plans and sells contact lenses, launched the limited-edition "Ocean Blue" color of its "Matsuge Kurun to Curler," which can powerfully curl eyelashes from the root, on May 11, 2026 (Monday).
The popular "Matsuge Kurun to Curler" from Shobido, which firmly curls lashes from the root, now introduces a new limited-edition "Ocean Blue" color. It adopts a patented "Curl UP Rubber" shape, allowing lashes to be lifted as if wrapped into the concave part of the rubber, achieving a beautiful upward curl. The design ensures that pushing force is effectively transmitted, allowing for an ideal finish with even a light single push. Furthermore, it is designed to reduce damage to eyelashes. The edge-free design makes it less likely for the pillars to hit the eyelids, allowing the entire lashes to be curled firmly. The curler's rubber part also features a limited blue color, making it an item that combines design and functionality perfectly suited for the upcoming season.
Product Overview
■ Product Name: Matsuge Kurun to Curler Limited Color BL
■ Price: 990 yen (tax included)
～Regular version also on sale now～
■ Product Name: Matsuge Kurun to Curler
■ Price: 990 yen (tax included)
〈Product Features〉
Uses patented "Curl UP Rubber" shape: Lashes lift as if wrapped into the concave part of the rubber! Pushing force is effectively transmitted.
Edge-free: The edge-free design makes it less likely for the pillars to hit the eyelids, allowing the entire lashes to be curled firmly.
Firmly curls lashes from the root with one push: Lifts lashes firmly with light force, reducing damage to eyelashes.
〈Recommended for〉
◆ Those with single or hooded eyelids, or heavy lashes
◆ Those concerned about eyelash damage
◆ Those who want a natural curl
This product can be purchased at variety stores, discount stores, and drugstores nationwide.
*Please note that the release date and time may vary.
*The release date may differ at some stores that handle the product.
The regular version of "Matsuge Kurun to Curler" can also be purchased at the Shobido official online store.
【Shobido ONLINE STORE】
Matsuge Kurun to Curler (Regular Version): https://www.sho-bionlinestore.jp/c/beauty/SPV43676
Shobido Co., Ltd.
Shobido's mission is to "support the beauty and health of mind and body" for individuals worldwide. As a comprehensive planning manufacturer, it handles a wide range of products including cosmetics, cosmetic goods, fashion accessories, character goods, and contact lens-related products, both under its own brand and through OEM. Its strength lies in its ability to complete everything from planning and production to sales (for retailers and e-commerce markets) in-house. In April 2013, it launched its contact lens business. Additionally, in January 2025, it acquired Picomonte Japan Co., Ltd., which performs OEM manufacturing services for cosmetics, embarking on the expansion of its OEM business.
The popular "Matsuge Kurun to Curler" from Shobido, which firmly curls lashes from the root, now introduces a new limited-edition "Ocean Blue" color. It adopts a patented "Curl UP Rubber" shape, allowing lashes to be lifted as if wrapped into the concave part of the rubber, achieving a beautiful upward curl. The design ensures that pushing force is effectively transmitted, allowing for an ideal finish with even a light single push. Furthermore, it is designed to reduce damage to eyelashes. The edge-free design makes it less likely for the pillars to hit the eyelids, allowing the entire lashes to be curled firmly. The curler's rubber part also features a limited blue color, making it an item that combines design and functionality perfectly suited for the upcoming season.
Product Overview
■ Product Name: Matsuge Kurun to Curler Limited Color BL
■ Price: 990 yen (tax included)
～Regular version also on sale now～
■ Product Name: Matsuge Kurun to Curler
■ Price: 990 yen (tax included)
〈Product Features〉
Uses patented "Curl UP Rubber" shape: Lashes lift as if wrapped into the concave part of the rubber! Pushing force is effectively transmitted.
Edge-free: The edge-free design makes it less likely for the pillars to hit the eyelids, allowing the entire lashes to be curled firmly.
Firmly curls lashes from the root with one push: Lifts lashes firmly with light force, reducing damage to eyelashes.
〈Recommended for〉
◆ Those with single or hooded eyelids, or heavy lashes
◆ Those concerned about eyelash damage
◆ Those who want a natural curl
This product can be purchased at variety stores, discount stores, and drugstores nationwide.
*Please note that the release date and time may vary.
*The release date may differ at some stores that handle the product.
The regular version of "Matsuge Kurun to Curler" can also be purchased at the Shobido official online store.
【Shobido ONLINE STORE】
Matsuge Kurun to Curler (Regular Version): https://www.sho-bionlinestore.jp/c/beauty/SPV43676
Shobido Co., Ltd.
Shobido's mission is to "support the beauty and health of mind and body" for individuals worldwide. As a comprehensive planning manufacturer, it handles a wide range of products including cosmetics, cosmetic goods, fashion accessories, character goods, and contact lens-related products, both under its own brand and through OEM. Its strength lies in its ability to complete everything from planning and production to sales (for retailers and e-commerce markets) in-house. In April 2013, it launched its contact lens business. Additionally, in January 2025, it acquired Picomonte Japan Co., Ltd., which performs OEM manufacturing services for cosmetics, embarking on the expansion of its OEM business.