A Must-See for Heisei Girls! Cute Flip Phone-Shaped Lip Gloss Palette Debuts ♡ Sanrio Characters Design "Secret Flip Phone Lip Gloss Palette" Released

Shobido Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Masahide Terada; hereinafter "Shobido"), which plans, manufactures, and sells cosmetics, cosmetic accessories, fashion accessories, character goods, and plans and sells contact lenses, launched the "Secret Flip Phone Lip Gloss Palette," a cosmetic product featuring Sanrio Characters designs and a nostalgic flip phone motif, on April 22, 2026 (Wednesday).

The new product is a lip gloss palette designed like a flip phone. It comes in 15 different Sanrio Characters designs, and since it's a blind package, the character you get is a surprise until you open it. The main body is shaped like a flip phone and comes with a carabiner, so it can be attached to a bag. The 7-color lip gloss palette contains moisturizing ingredients* and is highly practical. Furthermore, it comes with an antenna-style lip brush and a mirror, allowing you to moisturize your lips anytime, anywhere. We deliver a cute item that will make you want to collect all types.

*Jojoba oil, hyaluronic acid, squalane

Product Overview

Product Name: Sanrio Characters Secret Flip Phone Lip Gloss Palette

Price: 1,320 yen each (tax included)

*All 15 types, blind package

①Hello Kitty ②My Melody ③Sugarbunnies

④Cogimyun ⑤Marron Cream ⑥Kuromi

⑦Little Twin Stars ⑧Bad Badtz-Maru ⑨Cinnamoroll

⑩Tuxedosam ⑪Pochacco ⑫Pompompurin

⑬Ahiru no Pekkle ⑭Korokoro Kuririn ⑮Usahana

This product can be purchased at variety stores, discount stores, drugstores nationwide, and on Shobido's official online store.

[Shobido ONLINE STORE]

https://www.sho-bionlinestore.jp/c/character/SA02224

*The release start date and time may vary due to circumstances.

*The release date may differ at some stores handling the product.

Shobido Co., Ltd.

Shobido is a comprehensive planning manufacturer whose mission is to "support the beauty and health of mind and body" for various individuals around the world. It handles a wide range of products, including cosmetics, cosmetic accessories, fashion accessories, character goods, and contact lens related products, under its own brands and OEM. Its strength lies in its ability to complete everything from planning and production to sales (for retailers and e-commerce markets) in-house. Its sales channels are diverse, including drugstores, discount stores, 100-yen shops, variety stores, general supermarkets, and online mail order. It started its contact lens business in April 2013. In addition, in January 2025, it brought Picomonte Japan Co., Ltd., which undertakes OEM manufacturing of cosmetics, under its umbrella, embarking on the expansion of its OEM business.