Next-generation eyelash serum "iPSence Lash Booster" inspired by regenerative medicine to be featured at the hybrid experiential store "Asumise" in Daimaru Tokyo!

Shobido Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Masahide Terada; hereinafter "Shobido"), a comprehensive planning manufacturer that plans, manufactures, and sells cosmetics, cosmetic sundries, fashion apparel, and character goods, as well as plans and sells contact lenses, will exhibit its next-generation eyelash serum "iPSence Lash Booster," inspired by regenerative medicine, at the hybrid experiential store "Asumise" on the 9th floor of the Daimaru Tokyo store for a limited time from Wednesday, April 29, 2026, to Tuesday, July 21, 2026. About the brand "iPSence" The concept is "Cell being." A slow-aging care brand that enhances daily beauty and quality of life by making the power of cells your ally. Rather than "hiding" age, it provides options to "boost natural beauty." Brand Site: https://ipsence.jp/ Official Instagram: https://www.instagram.com/ipsence_official/ Now, you can actually pick up and see the eyelash serum "iPSence Lash Booster" at the hybrid experiential store "Asumise" on the 9th floor of the Daimaru Tokyo store. Please check the feeling of use at the store. Exhibition Overview ■ Exhibited product: iPSence Lash Booster ■ Price: 7,700 yen (tax included) - Contains iPS cell culture supernatant*1 inspired by regenerative medicine. It approaches the roots of the eyelashes to draw out firmness and resilience. - Protects eyelashes and the skin around the eyes from external stress such as UV rays, dryness, and friction, supporting the skin's barrier function. It is a formula that is easy to use even for those with sensitive skin. - Can be used around the eyes, plumping up the easily dried eye area. - Compatible with eyelash extensions and eyelash perms ◎ - Free of pigmentation ingredients*2 *1 Human (fibroblast/mononuclear cell) induced pluripotent cell culture conditioned media *2 Prostaglandin analogs ■ Exhibition period: Wednesday, April 29, 2026 - Tuesday, July 21, 2026 ■ Exhibition location: Daimaru Tokyo store 9th floor [Asumise -asumise-] 1-9-1 Marunouchi, Chiyoda-ku, Tokyo [Official HP] https://dmdepart.jp/asumise/ About "Asumise -asumise-" From "buying" to "encountering" Daimaru Matsuzakaya Department Stores' hybrid experiential store "Asumise" A store where you can experience items that connect to the future and their brand stories. You can also enjoy cafes, events, and installations that change for a limited time. Shobido Corporation With the mission of "supporting the beauty and health of the mind and body" of various individuals around the world, Shobido is a comprehensive planning manufacturer that handles a wide range of products including cosmetics, cosmetic sundries, fashion apparel, character goods, and contact lens-related items, both under its own brands and via OEM. Its strength lies in being able to complete everything from planning and production to sales (for retail stores and the e-commerce market) in-house. Its sales destinations are diverse, including drugstores, discount stores, 100-yen shops, variety stores, general merchandise stores, and online shopping. The contact lens business started in April 2013. In addition, in January 2025, it brought Picomonte Japan Co., Ltd., which conducts cosmetics OEM manufacturing outsourcing business, under its umbrella, embarking on the expansion of its OEM business.