A puff that swells with water! Teardrop shape covers fine details perfectly. Shobido launches new 'Wet & Dry Puff' for glossy skin makeup
Shobido Corporation has launched the 'Wet & Dry Puff', a teardrop-shaped makeup puff that expands by 1.3 times when moistened with water. Designed with a dual-sided feature, it seamlessly applies liquid and cushion foundations, enabling an effortless, glossy skin finish.
📋 Article Processing Timeline
- 📰 Published: April 11, 2026 at 00:30
- 🔍 Collected: April 11, 2026 at 00:21
- 🤖 AI Analyzed: April 20, 2026 at 05:11 (220h 49m after Collected)
Shobido Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Masahide Terada; hereinafter referred to as Shobido), which plans, manufactures, and sells cosmetics, cosmetic accessories, fashion accessories, character merchandise, and contact lenses, launched the 'Wet & Dry Puff'* on Friday, April 10, 2026. This puff absorbs water to become plump, helping to create a glossy skin makeup finish.
*Based on makeup effects
The new product is the 'Wet & Dry Puff', which holds water to help foundation adhere smoothly. Its key feature is that it expands by approximately 1.3 times when wet, while also being perfectly usable dry. The teardrop-shaped puff ensures foundation adheres closely to the skin, providing solid coverage for both broad areas and fine details. With a dual design that can be turned inside out to use both sides, it allows you to moistly tap in foundations that mix well with water, such as cushion foundations, liquid foundations, and cream foundations. It is the perfect item for creating a lustrous, dewy skin makeup look.
Product Overview
■ Product Name: Wet & Dry Puff
*Based on makeup effects
The new product is the 'Wet & Dry Puff', which holds water to help foundation adhere smoothly. Its key feature is that it expands by approximately 1.3 times when wet, while also being perfectly usable dry. The teardrop-shaped puff ensures foundation adheres closely to the skin, providing solid coverage for both broad areas and fine details. With a dual design that can be turned inside out to use both sides, it allows you to moistly tap in foundations that mix well with water, such as cushion foundations, liquid foundations, and cream foundations. It is the perfect item for creating a lustrous, dewy skin makeup look.
Product Overview
■ Product Name: Wet & Dry Puff