SHOBIDO Sponsors Products for High School Graduate Support Event in Iwaki City, Fukushima Prefecture

SHOBIDO Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Masahide Terada; hereinafter "SHOBIDO"), which plans, manufactures, and sells cosmetics, cosmetic sundries, fashion accessories, character goods, and contact lenses, provided hairbrushes, mini hair irons for bangs, and makeup brushes as sponsorship items for a high school graduate support event held in the Iwaki Station area of Iwaki City, Fukushima Prefecture, on Sunday, March 1, 2026. This event was planned as part of the activities of the Ministry of Internal Affairs and Communications' "Local Vitalization Cooperator," aiming to support graduates' new beginnings across the entire community. Based on its corporate philosophy, "Let smiles bloom," SHOBIDO decided to sponsor the event, hoping that personal grooming items will serve as modest support for their new lives. On the day of the event, a large number of people, including graduates, youth, families, and local residents, visited the venue, creating a warm, celebratory atmosphere throughout. The hairbrushes, mini hair irons, and makeup brushes we provided were selected with the hope of gently encouraging the habit of "grooming one's unique style" as items that can be casually used in their new lives. We would be delighted if this initiative serves as a helping hand for them to groom their personal styles in their new lives after graduation and take a new step forward with confidence. ■ Creating experiences that connect graduation memories to a new life At the venue, a photo spot with a giant graduation diploma as a backdrop and an instant camera photo corner were set up and enjoyed by many attendees. Visitors took commemorative photos with friends and families, spending time to physically preserve the milestone of graduation. Furthermore, initiatives such as a "Cherry Blossom Message Board" for locals to write words of encouragement to graduates and "Writing a letter to myself one year from now" were also carried out, providing a space to foster intergenerational exchange and future awareness. We hope our sponsored items, along with these memories, will help support their preparations to "face people authentically" in their new lives. ■ SHOBIDO's thoughts behind this initiative Under the vision of "Let smiles bloom," SHOBIDO aims to deliver products and experiences that gently accompany not only life's milestones but also everyday life. We will continue to listen closely to everyone's voices and pursue initiatives that can be of even modest help. ■ Event Overview - Event Name: High School Graduate Support Event - Date: Sunday, March 1, 2026 - Location: Iwaki Station area - Organizer: Local Vitalization Cooperator - Sponsors: SHOBIDO Corporation and others ■ Provided Items - Spring Fit Brush https://www.sho-bionlinestore.jp/c/beauty/SPV43315 - Spring Fit Brush https://www.sho-bionlin...