Revitalizing Iwata Station Area through Goshuin Culture x Rugby Spectating: Shizuoka BlueRevs Partners with Iwata City and Iwata Chamber of Commerce and Industry to Implement a Commemorative "Gotou-in" Project
Shizuoka BlueRevs, in collaboration with Iwata City and the Iwata Chamber of Commerce and Industry, will launch the "Gotou-in" project on May 9th. This initiative, inspired by the Goshuin culture, aims to connect rugby spectating with local tourism around Iwata Station, fostering community engagement and revitalizing the local economy.
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- 📰 Published: May 2, 2026 at 01:31
- 🔍 Collected: May 1, 2026 at 17:02
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Shizuoka BlueRevs will implement a commemorative "Gotou-in" (battle stamp) project, inspired by the Goshuin (shrine/temple stamp) culture, in collaboration with Iwata City and the Iwata Chamber of Commerce and Industry. This event will take place on Saturday, May 9th, at Yamaha Stadium during the NTT Japan Rugby League One 2025-26 Season, 18th Round match against Yokohama Canon Eagles (kick-off 14:30).
The project aims to connect the stadium with the Iwata Station front shopping street, promoting local tourism and increasing the number of visitors and interactions, using rugby spectating as a starting point. At the stadium, attendees will receive a "Gotou-in" featuring the official mascot, Revs-kun. After the match, another "Gotou-in" featuring Iwata City's image character, Shippei, will be distributed at participating shops around Iwata Station. By combining these two stamps, the "Gotou-in" will be complete. This initiative transforms a single match viewing into a "home game enjoyed by the entire town," representing a collaborative effort between local businesses, local government, and the sports club.
**Project Background**
Shizuoka BlueRevs is actively promoting regional revitalization on its home match days. This "Gotou-in" project is an original initiative that blends the Goshuin culture with the "fighting" spirit of rugby. By encouraging match-goers to visit the Iwata Station area after the game, the project aims to stimulate restaurant use and local exploration, thereby contributing to the revitalization of the local economy centered around sports.
Furthermore, some of the "Gotou-in" distributed at participating stores will include autographs from players, serving as a communication initiative connecting fans with local businesses.
**Implementation Details**
**① Distribution at Yamaha Stadium**
* **Date & Time**: Saturday, May 9th, 11:30 - 14:30 (Ends when supplies run out)
* **Location**: Revs-nista Plaza, Gotou-in Distribution Booth
* **Quantity**: 2,000 pieces (first-come, first-served; one per person)
* **Cost**: Free
* **Eligibility**: Those who have installed the SCRUM Action app (Please show the app screen; installation on the day is possible)
* *The "Gotou-in" distributed at the stadium*
**② Distribution at 11 Participating Shops in Iwata Station Area**
* **Date & Time**: Saturday, May 9th, according to each store's business hours (Ends when supplies run out)
* **Eligibility**: Those who have dined or shopped at participating stores
* **Quantity**: 50 pieces per store (first-come, first-served; one per transaction)
* **Cost**: Free
* **Other**: Please present your match ticket for May 9th (Sat) or the "Gotou-in" distributed at the stadium.
* *List of 11 cooperating stores (alphabetical order) and business hours*
* *The "Gotou-in" distributed at the 11 participating shops in Iwata Station area*
*Complete the "Gotou-in" by connecting the ones distributed at the stadium and the cooperating stores.*
The project aims to connect the stadium with the Iwata Station front shopping street, promoting local tourism and increasing the number of visitors and interactions, using rugby spectating as a starting point. At the stadium, attendees will receive a "Gotou-in" featuring the official mascot, Revs-kun. After the match, another "Gotou-in" featuring Iwata City's image character, Shippei, will be distributed at participating shops around Iwata Station. By combining these two stamps, the "Gotou-in" will be complete. This initiative transforms a single match viewing into a "home game enjoyed by the entire town," representing a collaborative effort between local businesses, local government, and the sports club.
**Project Background**
Shizuoka BlueRevs is actively promoting regional revitalization on its home match days. This "Gotou-in" project is an original initiative that blends the Goshuin culture with the "fighting" spirit of rugby. By encouraging match-goers to visit the Iwata Station area after the game, the project aims to stimulate restaurant use and local exploration, thereby contributing to the revitalization of the local economy centered around sports.
Furthermore, some of the "Gotou-in" distributed at participating stores will include autographs from players, serving as a communication initiative connecting fans with local businesses.
**Implementation Details**
**① Distribution at Yamaha Stadium**
* **Date & Time**: Saturday, May 9th, 11:30 - 14:30 (Ends when supplies run out)
* **Location**: Revs-nista Plaza, Gotou-in Distribution Booth
* **Quantity**: 2,000 pieces (first-come, first-served; one per person)
* **Cost**: Free
* **Eligibility**: Those who have installed the SCRUM Action app (Please show the app screen; installation on the day is possible)
* *The "Gotou-in" distributed at the stadium*
**② Distribution at 11 Participating Shops in Iwata Station Area**
* **Date & Time**: Saturday, May 9th, according to each store's business hours (Ends when supplies run out)
* **Eligibility**: Those who have dined or shopped at participating stores
* **Quantity**: 50 pieces per store (first-come, first-served; one per transaction)
* **Cost**: Free
* **Other**: Please present your match ticket for May 9th (Sat) or the "Gotou-in" distributed at the stadium.
* *List of 11 cooperating stores (alphabetical order) and business hours*
* *The "Gotou-in" distributed at the 11 participating shops in Iwata Station area*
*Complete the "Gotou-in" by connecting the ones distributed at the stadium and the cooperating stores.*