[Sapporo] Urban outdoor festival accessible by train returns this year. Approximately 40 artists from Hokkaido and beyond, including guests from Tokyo and Kansai, to perform at 'MTG ~Ma-ii-kara Tekito-ni Groove~ 2026' on July 4th and 5th.

Key facts

  • [Sapporo] Urban outdoor festival accessible by train returns this year. Approximately 40 artists from Hokkaido and beyond, including guests from Tokyo and Kansai, to perform at 'MTG ~Ma-ii-kara Tekito-ni Groove~ 2026' on July 4th and 5th.
  • The urban outdoor festival 'MTG ~Ma-ii-kara Tekito-ni Groove~,' which debuted in Sapporo's Sumikawa area in 2025, will return on July 4-5, 2026. Featuring around 40 artists and 30 diverse vendors, the event highlights a unique 'urban festival' experience that encourages visitors to explore both the venue and the surrounding local neighborhood.
  • Date: March 28, 2026

Direct answer

The urban outdoor festival 'MTG ~Ma-ii-kara Tekito-ni Groove~,' which debuted in Sapporo's Sumikawa area in 2025, will return on July 4-5, 2026. Featuring around 40 artists and 30 diverse vendors, the event highlights a unique 'urban festival' experience that encourages visitors to explore both the venue and the surrounding local neighborhood.

Citation
[Sapporo] Urban outdoor festival accessible by train returns this year. Approximately 40 artists from Hokkaido and beyond, including guests from Tokyo and Kansai, to perform at 'MTG ~Ma-ii-kara Tekito-ni Groove~ 2026' on July 4th and 5th. (March 28, 2026)
Source
PR Times
Date
March 28, 2026
The urban outdoor festival 'MTG ~Ma-ii-kara Tekito-ni Groove~,' which debuted in Sapporo's Sumikawa area in 2025, will return on July 4-5, 2026. Featuring around 40 artists and 30 diverse vendors, the event highlights a unique 'urban festival' experience that encourages visitors to explore both the venue and the surrounding local neighborhood.
NQ 56/100

📋 Article Processing Timeline

  • 📰 Published: March 28, 2026 at 22:34
  • 🤖 AI Analyzed: May 26, 2026 at 21:27 (1414h 52m after Published)

It has been decided that the urban outdoor festival 'MTG ~Ma-ii-kara Tekito-ni Groove~,' which held its inaugural event in the Sumikawa area of Sapporo in 2025, will take place again from Saturday, July 4, to Sunday, July 5, 2026.

This event was born as a cultural festival where music, art, food, and workshops intersect, centered around artists based in Sapporo.

For 2026, approximately 40 artists are scheduled to perform, including acts from both within and outside Hokkaido, with participants expected from the Tokyo and Kansai regions as well.

Outdoor Stage

■ More than just music: A space where cultures intersect

A major feature of MTG is that it is not just a music event, but a place where various cultures intersect.

Last year, the venue featured a skate ramp for attendees to enjoy, alongside a diverse array of vendors including vintage clothing stores, Pilates studios, and illustrators.

In 2026, we plan to host about 30 shops and artists, allowing attendees to engage with culture in their own style. Beyond listening to music, visitors can enjoy shopping, physical activities, and art, creating an experience that engages all five senses.

Vintage clothing booth
Kids' workshop

■ The 'roaming experience' unique to an urban festival

The biggest feature of MTG is that it is an 'urban outdoor festival' held in the city center.

With a location accessible by train or taxi, it is easy for both visitors from afar and locals to drop by as part of their daily routine.

During the 2025 event, a natural flow emerged where attendees would enjoy music at the venue, head to local restaurants in the Sumikawa area for a meal, and then return to the venue, creating a dynamic of 'moving between the city and the festival.'

The ability to enjoy the event by involving the entire town, rather than just the event itself, is the unique charm of MTG.

FAQ

What is the name of the urban outdoor festival returning to Sapporo in 2026?

The urban outdoor festival returning to Sapporo in 2026 is called 'MTG ~Ma-ii-kara Tekito-ni Groove~'.

When will the 'MTG ~Ma-ii-kara Tekito-ni Groove~' festival take place in 2026?

The 'MTG ~Ma-ii-kara Tekito-ni Groove~' festival will take place from Saturday, July 4, to Sunday, July 5, 2026.

Approximately how many artists are scheduled to perform at the 2026 MTG festival?

Approximately 40 artists are scheduled to perform at the 2026 MTG festival, including guests from Tokyo and Kansai.

What makes the MTG festival a 'roaming experience' unique to an urban festival?

The 'roaming experience' is unique because the festival is held in the city center, allowing attendees to easily move between the venue and local restaurants and shops.

Besides music, what other cultural elements can attendees experience at the MTG festival?

Attendees can experience a variety of cultures, including vintage clothing stores, Pilates studios, illustrators, skate ramps, shopping, physical activities, and art workshops.