Shiseido Professional Launches Two New Shades for Its Salon Hair Color Brand 'PRIMIENCE'
Key facts
- Shiseido Professional Launches Two New Shades for Its Salon Hair Color Brand 'PRIMIENCE'
- Shiseido Professional will release two new shades for its 'PRIMIENCE' professional hair color brand on August 6, 2026. Based on the concept of 'Quiet Confidence,' these new shades aim to reflect inner self-assurance with a delicate and refined color palette.
- Source: PR Times
- Date: June 5, 2026
Direct answer
Shiseido Professional will release two new shades for its 'PRIMIENCE' professional hair color brand on August 6, 2026. Based on the concept of 'Quiet Confidence,' these new shades aim to reflect inner self-assurance with a delicate and refined color palette.
- Citation
- Shiseido Professional Launches Two New Shades for Its Salon Hair Color Brand 'PRIMIENCE' (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
Shiseido Professional will release two new shades for its 'PRIMIENCE' professional hair color brand on August 6, 2026. Based on the concept of 'Quiet Confidence,' these new shades aim to reflect inner self-assurance with a delicate and refined color palette.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 11:00
- 🔍 Collected: June 5, 2026 at 11:28 (28 min after Published)
- 🤖 AI Analyzed: June 6, 2026 at 17:57 (30h 29m after Collected)
Shiseido Professional Co., Ltd. will release two new shades for its salon hair color brand 'PRIMIENCE' to hair salons nationwide on Thursday, August 6, 2026.
The message held by Primience is, 'UNLEASH YOUR TRUE COLOR.' Through its unique 'Repair Technology,' which focuses on hair density, it brings out the hair's inherent beauty, providing an experience where clients can enjoy their desired colors repeatedly without worrying about damage.
These new shades are positioned in the 'Nuance Line,' known for basic and delicate tonal variations. By leveraging the popular features of 'skin harmony and transparency,' they enable salons to offer proposals that better suit the individuality of each client.
Concept: Quiet Confidence
The concept for these new shades is 'Quiet Confidence,' representing 'beauty that dwells within the silence.' It balances the undertones specific to Asian hair, releasing a radiance that stems from within.
1. Calm Beige
A design that manages yellowness and orange tones while suppressing redness. Brown blended with cool nuances leads to a soft, skin-flattering finish.
2. Cool Gray
A soft ash tone that suppresses yellow and orange. It adds a hint of warmth to a smart and cool impression, expressing a sophisticated, deep, silky gray.
Primience will continue its research to support both hair and mind as a partner brand for clients and salons.
The message held by Primience is, 'UNLEASH YOUR TRUE COLOR.' Through its unique 'Repair Technology,' which focuses on hair density, it brings out the hair's inherent beauty, providing an experience where clients can enjoy their desired colors repeatedly without worrying about damage.
These new shades are positioned in the 'Nuance Line,' known for basic and delicate tonal variations. By leveraging the popular features of 'skin harmony and transparency,' they enable salons to offer proposals that better suit the individuality of each client.
Concept: Quiet Confidence
The concept for these new shades is 'Quiet Confidence,' representing 'beauty that dwells within the silence.' It balances the undertones specific to Asian hair, releasing a radiance that stems from within.
1. Calm Beige
A design that manages yellowness and orange tones while suppressing redness. Brown blended with cool nuances leads to a soft, skin-flattering finish.
2. Cool Gray
A soft ash tone that suppresses yellow and orange. It adds a hint of warmth to a smart and cool impression, expressing a sophisticated, deep, silky gray.
Primience will continue its research to support both hair and mind as a partner brand for clients and salons.
FAQ
Where can I use the new Primience colors?
They are available at hair salons across Japan that carry Shiseido Professional products.
What is Primience's repair technology?
It is a proprietary technology that focuses on hair density to enhance natural beauty while minimizing damage, allowing for repeated coloring.
Which hair color do you recommend for a natural, skin-flattering finish?
Primience is designed with an yellowish-brown base for excellent skin harmony, and the new 'Calm Beige' shade offers a particularly soft and natural look.