Shiseido Professional Launches Special Website for SUBLIMIC's New "Head Skincare" Habit

Shiseido Professional's premium hair & scalp care brand, "SUBLIMIC," launched a special website, "SUBLIMIC Channel - Head Skincare Roundtable," on Monday, May 18, 2026, themed around the new habit of paying attention to scalp condition: "Head Skincare." This content is an interview series set on the fictional talk show "SUBLIMIC Channel," designed to elicit the honest opinions of beauty professionals on different themes related to "Head Skincare" in each installment. The first installment features five professionals: Hideki Matsunaga, representative of ABBEY; Ryohei Katayama, representative of LONESS; Mika, owner of AMATA; Yuka Kudo, director of Un ami omotesando; and Koki Asahi, representative of SUNVALLEY. These professionals, who lead the salon industry, discuss their thoughts on head skincare, the relationship between hair and scalp they feel in their salon work, and insights from daily hair care. A total of five interview articles featuring various beauty professionals will be released sequentially. We will deliver diverse perspectives on the new care habit of paying attention not just to hair, but also to the condition of the scalp. ■ What is "Head Skincare"? A new habit of paying attention to the condition of the scalp, just like skincare for the face. By keeping the scalp environment healthy, it supports a state where hair is easy to style, leading to a more pleasant styling time every morning. Click here for details ■ "SUBLIMIC Channel - Head Skincare Roundtable" https://www.shiseido-professional.com/jp/ja/trending/news/sublimic-head-skincare-salon.html ■ Performers The first installment features five professionals leading the beauty industry. Additional interview articles with more performers will be released sequentially over a total of five installments. They will discuss their thoughts on head skincare, how they interact with customers in the salon, and future hair care proposals from their respective viewpoints. Hideki Matsunaga, Representative of ABBEY; Ryohei Katayama, Representative of LONESS; Mika, Owner of AMATA; Yuka Kudo, Director of Un ami omotesando; Koki Asahi, Representative of SUNVALLEY *Listed in order of appearance ■ About SUBLIMIC AWAKEN BEAUTY FROM WITHIN. Beauty comes in many forms. Together with beauty creators, we bring out your unique beauty. SUBLIMIC's advanced technology unleashes the hair's inherent power, for beautifully vibrant colors and styles just the way you want. When you wear true radiance, your real beauty awakens. https://www.shiseido-professional.com/jp/ja/products/hair-care/sublimic.html ■ Product/Technology Inquiries Shiseido Professional Hair Technology Center 0120-785-466 Monday-Friday 10:00-12:00 / 13:00-17:00 (Excluding Saturdays, Sundays, public holidays, summer and new year holidays) https://www.shiseido-professional.com/ja/inquiry