Shirofune and Synergy Marketing Co-launch "Ad-Leveling," a LINE-based Service for Learning Ad Operation Skills, Starting with Amazon Ads

Shirofune Inc. and Synergy Marketing Inc. have initiated a business collaboration to jointly develop "Ad-Leveling," a learning service for advertising operation skills utilizing LINE. As the first content for this service, it incorporates Synergy Marketing's Amazon Ads course, "Sakudeji for Amazon Ads," and launched on Monday, May 25, 2026.

The overall design of the program structure and service flow was a joint effort, creating an accessible video learning environment on the LINE platform. Shirofune will manage the service operations, providing practical "video learning" from Synergy Marketing and "tool utilization videos" by Shirofune. This supports the entire process, from mastering the theory of complex Amazon advertising to establishing practical skills using Shirofune's ad automation tool.

## Background: The Challenges of "Complexity" and "Operational Adoption" in Amazon Ads

The Amazon advertising market has continued to expand in recent years, but barriers to entry exist, such as "many unique menus and metrics, making setup complex" and "the inability to allocate resources for daily bid adjustments, preventing know-how accumulation."

To address these issues, the "Ad-Leveling" service combines knowledge acquisition through "Sakudeji for Amazon Ads" with know-how for utilizing "Shirofune," helping companies move away from person-dependent manual operations. It provides learning opportunities for busy managers to achieve maximum results with minimal effort.

## Service Structure: Two Learning Contents Available on LINE

"Ad-Leveling" seamlessly offers the following two video learning modules on the LINE platform:

1. [Amazon Ads Skills Edition ~Practical Know-how for Increasing Sales~]
"Sakudeji for Amazon Ads" (provided by Synergy Marketing)
This video course is designed for mastering the complex mechanics of Amazon Ads in the shortest possible time. Accessible from the "Ad-Leveling" LINE menu, it allows for systematic learning from basics to advanced topics through videos, each under 10 minutes. Users can grasp the key points of complex Amazon Ads during commutes or other spare moments.
Example Learning Content: Understanding key metrics in Amazon Ads / Concepts and practice of auto-targeting / How to set up keyword and product targeting in the management screen.

2. [Shirofune Utilization Edition ~Making Operations Easier & More Efficient~]
Practical videos for the ad automation tool "Shirofune" are provided to help users apply their learned knowledge in practice. Users can learn concrete methods for reducing operational resources and maximizing results by entrusting bid optimization, budget management, and analysis to the tool.
Production of video content for the "Shirofune Utilization Edition" and the operation of the "Ad-Leveling" official LINE account will be handled by Shirofune Plus Inc., a group company of Shirofune.

## Benefits of This Service

- Seamless Learning Experience: Smoothly transition from "theory" to "practical tool know-how" within LINE, facilitating the journey from knowledge acquisition to real-world application.
- Prevention of Person-dependency: Standardized courses and tool videos reduce onboarding costs for new hires or during staff rotation.
- Smooth Integration with Practical Operations: Immediately applying learned content with the "Shirofune" ad automation tool enables significant reductions in operational workload.

## Target Companies

- Those who want to start with Amazon Ads but are anxious due to a lack of knowledge or experience.
- Those currently running Amazon Ads but struggling to improve results.
- E-commerce operators who are too busy with other duties to dedicate time to ad management.
- Companies wishing to standardize their internal Amazon Ads operational literacy.

## About Synergy Marketing's Talent Development Service

Synergy Marketing's service is based on the concept of "working together to achieve a company's desired state and cultivating talent directly connected to practical work." Leveraging over 20 years of experience supporting approximately 5,600 companies, it assists businesses through various methods such as e-learning, workshops, and practical training.