[SHIRO] "SHIRO K11 Musea" Opens as the First Hong Kong Store on Friday, May 1, 2026
SHIRO will open its first Hong Kong store at K11 Musea on May 1, 2026. The store features a localized design reusing bamboo scaffolding and tin, and hosts a "Zero Blender Lab" where customers can upcycle discarded fragrances.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 07:30
- 🔍 Collected: April 24, 2026 at 23:02
- 🤖 AI Analyzed: April 24, 2026 at 23:49 (47 min after Collected)
Paying respect to Hong Kong's historical background, we will welcome customers in a store utilizing bamboo and tin as materials.
On Friday, May 1, 2026, SHIRO will open "SHIRO K11 Musea" on the B1F of K11 MUSEA, a shopping mall in Hong Kong where art, culture, and commerce intersect. This store will introduce the lab-inspired "Zero Blender Lab" and the Hong Kong-exclusive Eau de Parfum, "Hua Cha" (Flower Tea). As it is said that "East meets West" in Hong Kong, the city constantly radiates new energy from the blending of Eastern and Western cultures, leaving behind a rich historical background. For example, after over 100 years of British rule, the original traditional culture mixed with Western culture, forming a unique hybrid culture. Furthermore, the ambition of Hong Kong's people has built densely packed skyscrapers; from this city where we felt an overwhelming, sparkling energy, the materials we wanted to utilize for our store design through field work were bamboo and tin.
"Bamboo scaffolding (Daap Pang)," which blends into the streets of Hong Kong, is a technique born during the Han Dynasty to assemble mobile stages for Peking opera. It is a living culture registered as an intangible cultural heritage of Hong Kong in 2014, reliant on the handiwork of craftsmen. In Hong Kong's climate of high temperatures, humidity, and frequent rain, bamboo is indispensable for construction sites as it is light, rust-proof, and can flexibly adapt to the dense city. Also, the tin letterboxes lined up at the entrances of old apartment complexes ("Tong Lau") are prized as a durable, rust-resistant material. It is said that craftsmen hand-tailor each one, linking multiple boxes or fine-tuning the size according to each family's needs. It was also an impressive episode to learn that young artists today are considering new product designs using this material.
A look at the scaffolding made of bamboo materials
The brand logo in the public aisle
Fascinated by these two materials rooted in the daily life of Hong Kong, we wanted to revive bamboo for our store design—bamboo that has been used for scaffolding several times and is normally discarded after finishing its role. Perhaps because it has etched history, bamboo that has been used multiple times looks beautiful, even with its color changes and scratches. Arranging them vertically on the sides of our fixtures tells the history of Hong Kong, while we used tin for the cash register counter and stockroom doors. Furthermore, just as SHIRO aims to open everything about the brand, we decided to make the stockroom facing the public aisle open this time. Also, the brand logo in the aisle will intentionally leave the lettering baselines and be painted by hand.
Our first store in Hong Kong is a special place that deeply respects the history and culture this city has accumulated, reborn into a unique existence by reviving materials that accompany daily life. We are looking forward from the bottom of our hearts to welcoming everyone at this store, stepping onto Hong Kong soil for the first time.
Draw a new story with your own hands from fragrances that were meant to be discarded. The Hong Kong-exclusive "Zero Blender Lab", a manufacturing experience starts here.
Since 2024, we have been working on manufacturing and store design aiming for zero waste. At the Hong Kong store, using fragrances that were meant to be discarded, we are introducing the "Zero Blender Lab" in a space inspired by the research and development room of the "Minna no Kojo" (Everyone's Factory) in Sunagawa City, Hokkaido. Here, you can experience blending fragrances just like a perfumer.
During the fragrance creation process, countless prototypes arrive from fragrance companies. From there, we continuously repeat fine adjustments of the scent strength and notes, seeking the ideal fragrance. However, behind this uncompromising pursuit was the reality that many prototypes not reaching commercialization were produced. The more products we made, the more prototypes piled up. Facing this challenge and thinking deeply about whether we could breathe new life into fragrances that would originally be discarded, we arrived at the idea of the "Zero Blender Lab." Fragrances meant to be discarded are precious, with no two alike in the world. They would never stand on center stage, but that is exactly why we wanted to weave a spirit of "pay it forward"—giving them a new story and handing them to someone next.
We prepared two types: fragrances that were never commercialized in the first place, and prototype fragrances made repeatedly leading up to commercialization. Since these were born during development, we named them "Proto Savon" and "Proto White Lily." For the base alcohol, we prepared three types: distilled water of yuzu, distilled water of mugwort, and one with a floral scent. The use of natural distilled water comes from our desire for you to feel the inherent gentleness and warmth of the materials. Also, you can choose the strength of the scent to your liking, either strong or soft. In the "Zero Blender Lab," just like a real R&D room, we placed bottles delivered from fragrance companies. We projected the daily life of "Minna no Kojo" directly, and the containers feature hand-written style labels, imagining the act of giving temporary names to prototypes.
On Friday, May 1, 2026, SHIRO will open "SHIRO K11 Musea" on the B1F of K11 MUSEA, a shopping mall in Hong Kong where art, culture, and commerce intersect. This store will introduce the lab-inspired "Zero Blender Lab" and the Hong Kong-exclusive Eau de Parfum, "Hua Cha" (Flower Tea). As it is said that "East meets West" in Hong Kong, the city constantly radiates new energy from the blending of Eastern and Western cultures, leaving behind a rich historical background. For example, after over 100 years of British rule, the original traditional culture mixed with Western culture, forming a unique hybrid culture. Furthermore, the ambition of Hong Kong's people has built densely packed skyscrapers; from this city where we felt an overwhelming, sparkling energy, the materials we wanted to utilize for our store design through field work were bamboo and tin.
"Bamboo scaffolding (Daap Pang)," which blends into the streets of Hong Kong, is a technique born during the Han Dynasty to assemble mobile stages for Peking opera. It is a living culture registered as an intangible cultural heritage of Hong Kong in 2014, reliant on the handiwork of craftsmen. In Hong Kong's climate of high temperatures, humidity, and frequent rain, bamboo is indispensable for construction sites as it is light, rust-proof, and can flexibly adapt to the dense city. Also, the tin letterboxes lined up at the entrances of old apartment complexes ("Tong Lau") are prized as a durable, rust-resistant material. It is said that craftsmen hand-tailor each one, linking multiple boxes or fine-tuning the size according to each family's needs. It was also an impressive episode to learn that young artists today are considering new product designs using this material.
A look at the scaffolding made of bamboo materials
The brand logo in the public aisle
Fascinated by these two materials rooted in the daily life of Hong Kong, we wanted to revive bamboo for our store design—bamboo that has been used for scaffolding several times and is normally discarded after finishing its role. Perhaps because it has etched history, bamboo that has been used multiple times looks beautiful, even with its color changes and scratches. Arranging them vertically on the sides of our fixtures tells the history of Hong Kong, while we used tin for the cash register counter and stockroom doors. Furthermore, just as SHIRO aims to open everything about the brand, we decided to make the stockroom facing the public aisle open this time. Also, the brand logo in the aisle will intentionally leave the lettering baselines and be painted by hand.
Our first store in Hong Kong is a special place that deeply respects the history and culture this city has accumulated, reborn into a unique existence by reviving materials that accompany daily life. We are looking forward from the bottom of our hearts to welcoming everyone at this store, stepping onto Hong Kong soil for the first time.
Draw a new story with your own hands from fragrances that were meant to be discarded. The Hong Kong-exclusive "Zero Blender Lab", a manufacturing experience starts here.
Since 2024, we have been working on manufacturing and store design aiming for zero waste. At the Hong Kong store, using fragrances that were meant to be discarded, we are introducing the "Zero Blender Lab" in a space inspired by the research and development room of the "Minna no Kojo" (Everyone's Factory) in Sunagawa City, Hokkaido. Here, you can experience blending fragrances just like a perfumer.
During the fragrance creation process, countless prototypes arrive from fragrance companies. From there, we continuously repeat fine adjustments of the scent strength and notes, seeking the ideal fragrance. However, behind this uncompromising pursuit was the reality that many prototypes not reaching commercialization were produced. The more products we made, the more prototypes piled up. Facing this challenge and thinking deeply about whether we could breathe new life into fragrances that would originally be discarded, we arrived at the idea of the "Zero Blender Lab." Fragrances meant to be discarded are precious, with no two alike in the world. They would never stand on center stage, but that is exactly why we wanted to weave a spirit of "pay it forward"—giving them a new story and handing them to someone next.
We prepared two types: fragrances that were never commercialized in the first place, and prototype fragrances made repeatedly leading up to commercialization. Since these were born during development, we named them "Proto Savon" and "Proto White Lily." For the base alcohol, we prepared three types: distilled water of yuzu, distilled water of mugwort, and one with a floral scent. The use of natural distilled water comes from our desire for you to feel the inherent gentleness and warmth of the materials. Also, you can choose the strength of the scent to your liking, either strong or soft. In the "Zero Blender Lab," just like a real R&D room, we placed bottles delivered from fragrance companies. We projected the daily life of "Minna no Kojo" directly, and the containers feature hand-written style labels, imagining the act of giving temporary names to prototypes.