SHIRO: LIMITED FRAGRANCE PEONY Re-release

SHIRO is re-releasing its popular 'Peony' fragrance, which first appeared in 2016, as a limited edition after two years. The collection will feature three items: the new 'Peony Body Lotion,' 'Peony Eau de Parfum,' and 'Peony Bath Salt.' Pre-orders for SHIRO Membership Program 'FAST RESERVE' begin on April 27, 2026. General sales start on April 30, 2026, at 10:00 AM JST via the SHIRO online store and nationwide direct stores. The 'Peony Eau de Parfum' (40mL / 4,510 JPY) features fresh fruits like apple and cassis with blooming flowers. The 'Peony Body Lotion' (80g / 4,180 JPY) contains tomato seed oil, yuzu fruit extract, olive branch extract, and olive leaf extract for moisturizing, and is alcohol-free. The 'Peony Bath Salt' (400g / 4,620 JPY) uses sun-dried salt from South Australia. SHIRO Co., Ltd. is headquartered in Minato-ku, Tokyo, established on October 23, 1989, and led by Representative Director Takahiro Fukunaga. Its business includes the planning, development, manufacturing, sales, and store operation of the 'SHIRO' brand (cosmetics, general goods, food, cafe, beauty salon), as well as operating hotels ('MAISON SHIRO', 'Sunagawa Park Hotel') and restaurants ('MORISHIRO'). The company also engages in urban development projects like 'Minna no Sunagawa Project' and initiatives for zero waste and reuse.