Collaboration Between Shiretoko Shari Town's Regional Symbol Character "Shiretoko Toko-san" and Hightide's Brand "nähe®"! Launch of the First "Shiretoko Toko-san Travel Series" Products
Shiretoko Shari has released the first travel goods in collaboration with the local bear mascot "Toko-san" and Hightide's lifestyle brand "nähe," offering items that connect travel and everyday life.
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- 📰 Published: April 4, 2026 at 19:00
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Shiretoko Shari (Headquarters: Shari-cho, Shari-gun, Hokkaido; Representative Directors: Hidenori Takahashi, Katsunori Nojiri), a town development company that develops and sells products featuring the regional brand symbol character "Shiretoko Toko-san" and conducts overall value enhancement businesses for Shari Town and the Shiretoko area, is pleased to announce the launch of collaborative products with the brand "nähe®" developed by Hightide Co., Ltd.
Centering on merchandise sales utilizing "Shiretoko Toko-san," Shiretoko Shari has been creating touchpoints between visitors and local residents through the operation of directly managed stores within roadside stations, and broadcasting the appeal of local industries.
In this collaboration, together with Hightide's brand "nähe®", we are launching items that "connect travel and daily life" as the "Travel Series." Through "products that let you feel Shiretoko close to your daily life," we will further promote the appeal of the region.
[Background of the "Shiretoko Toko-san" x "nähe®" Collaboration]
"Shiretoko Toko-san" is a regional brand symbol character of Shari Town, Hokkaido, born from the fact that the World Natural Heritage site Shiretoko is one of the world's leading habitats for brown bears.
The design is applied to regional PR posters, guideboards at tourist spots in the town, certificates of residence, marriage registrations, welfare facilities, catering trucks, and fire engines, contributing to the communication of the region's appeal and the enhancement of its value.
Furthermore, Shiretoko Toko-san goods have been planned and sold since 2016 with the hope that "even after returning to daily life from a trip to Shiretoko, keeping it nearby will remind people of Shiretoko and make them feel close to it," and both sales volume and revenue are increasing year by year. The product lineup, which focuses on simple, sophisticated designs and high functionality with the aim of being used for a long time, is also popular as a "souvenir for oneself."
On the other hand, the brand "nähe®" (https://www.hightide.co.jp/) developed by Hightide Co., Ltd. offers carrying goods that fit lifestyles changing with the times, focusing primarily on travel and active scenes.
"nähe®" means "nearby" in German, and the brand continues to create new standard items that can efficiently organize and store personal belongings.
This time, the two brands, which share common keywords such as "travel," "lifestyle," and "things nearby," have realized their first collaboration.
Centering on merchandise sales utilizing "Shiretoko Toko-san," Shiretoko Shari has been creating touchpoints between visitors and local residents through the operation of directly managed stores within roadside stations, and broadcasting the appeal of local industries.
In this collaboration, together with Hightide's brand "nähe®", we are launching items that "connect travel and daily life" as the "Travel Series." Through "products that let you feel Shiretoko close to your daily life," we will further promote the appeal of the region.
[Background of the "Shiretoko Toko-san" x "nähe®" Collaboration]
"Shiretoko Toko-san" is a regional brand symbol character of Shari Town, Hokkaido, born from the fact that the World Natural Heritage site Shiretoko is one of the world's leading habitats for brown bears.
The design is applied to regional PR posters, guideboards at tourist spots in the town, certificates of residence, marriage registrations, welfare facilities, catering trucks, and fire engines, contributing to the communication of the region's appeal and the enhancement of its value.
Furthermore, Shiretoko Toko-san goods have been planned and sold since 2016 with the hope that "even after returning to daily life from a trip to Shiretoko, keeping it nearby will remind people of Shiretoko and make them feel close to it," and both sales volume and revenue are increasing year by year. The product lineup, which focuses on simple, sophisticated designs and high functionality with the aim of being used for a long time, is also popular as a "souvenir for oneself."
On the other hand, the brand "nähe®" (https://www.hightide.co.jp/) developed by Hightide Co., Ltd. offers carrying goods that fit lifestyles changing with the times, focusing primarily on travel and active scenes.
"nähe®" means "nearby" in German, and the brand continues to create new standard items that can efficiently organize and store personal belongings.
This time, the two brands, which share common keywords such as "travel," "lifestyle," and "things nearby," have realized their first collaboration.