[Achieved 1 Million Yen!] Hokkaido Hokuto City: 115-Year-Old Farm's Challenge Accelerates! Next Goal Set at 1.5 Million Yen. Highly Anticipated 'Soy Milk Soft Serve Kitchen Car' Also Launched.
Shiraishi Farm, a 115-year-old farm in Hokuto City, Hokkaido, achieved its first crowdfunding goal of 1 million yen and announced a next goal of 1.5 million yen. Ahead of its September store opening, the "Soy Milk Soft Serve Kitchen Car" has also officially started operations, accelerating the farm's challenge in agricultural Sixth Industrialization.
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- 📰 Published: May 4, 2026 at 15:00
- 🔍 Collected: May 4, 2026 at 06:31
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Hokuto City, Hokkaido – Toshiaki Shiraishi, the fifth-generation owner of Shiraishi Farm, which has been in business for 115 years in Hokuto City, Hokkaido, and representative of Hokuto City Shiraishi Farm Co., Ltd., has successfully achieved the first goal of 1 million yen for his ongoing crowdfunding campaign. Following a special feature broadcast on TVh (TV Hokkaido) "5-ji Navi" on April 23, 2026, the circle of support has expanded throughout Hokkaido. Without losing this momentum, the farm announces its next challenge: a goal of 1.5 million yen, aimed at developing new menu items that draw out 120% of the potential of their ingredients. Furthermore, ahead of the store opening in September, the "Soft Serve Kitchen Car," delivering farm-fresh flavors, has officially begun operations.
1. Crowdfunding 1 Million Yen Achieved and Challenge Towards the Next Goal
This project, which presents a new form of agriculture while preserving a 115-year history, garnered support from over 100 people in just a short period since its launch. Fueled by the significant response after the television broadcast, a next goal of 1.5 million yen has been set. The additional funds received will be allocated to the following developments:
"Kamin-Tomato" New Menu Development: The creation of an ultimate soup curry, available only in-store, which brings out 120% of the potential of their signature "Kamin-Tomato."
New Product (Pouch Product) Development: The development of retort pouch products, allowing people from distant areas and those with gift needs to enjoy the flavors of Shiraishi Farm at home.
2. The First Step in "Agriculture × Dining": Soft Serve Kitchen Car Launched
Ahead of the planned soup curry restaurant opening in September 2026, the "Shiraishi Farm Soft Serve Kitchen Car," delivering the farm's ingredients directly, officially commenced operations in April.
As an "outlet" to achieve the pinnacle of agriculture, the farm first aims to communicate the strength of Shiraishi Farm's ingredients through easily enjoyable sweets.
[Golden Week Business Information]
During the Golden Week period from May 1st to May 6th, the direct sales store and the kitchen car will operate daily from 10:00 to 17:00, expressing gratitude to the local community.
Address: 177 Oiwake, Hokuto City, Hokkaido 049-0101
Business Hours: 10:00 AM – 3:00 PM
Closed: Wednesdays, Thursdays
Detailed information is being updated on the official Instagram:
https://www.instagram.com/shiraishikittinka.3.19/
Recommended menu item: "Kamin-Tomato Sundae"
Highly recommended is the "Kamin-Tomato Sundae."
Signature "Soy Milk Soft Serve": Instead of ordinary soft serve, a body-friendly soy milk base is used. The signature "Kamin-Tomato Sundae" is a unique delicacy from the farmer, luxuriously using rich sauce from their own "Kamin-Tomato."
Additionally, "Chicory Coffee Soft Serve" made with roasted chicory root and "Kamin-Tomato Lassi" are also available.
Lineup:
Kamin-Tomato Sundae: A fusion of tomato sweetness and soy milk richness.
Chicory Coffee Soft Serve: A fragrant adult taste, made with roasted chicory root grown in-house.
Kamin-Tomato Lassi: Perfect for an energy boost, as a drinkable "Kamin-Tomato."
3. Passion for "A Dish that Connects Lives"
Representative Shiraishi, having experienced a severe illness at age 8, 18 hospitalizations, and a total colectomy, transitioned from chef to farmer. Under the conviction that "because I have no large intestine, I know the precious preciousness of food," he aims to build a food culture in Hokuto City that delights the mind and body, centered on his self-produced "5-bunzaki rice" and "Kamin-Tomato."
Toward the grand opening in September 2026, he continues the challenge of not letting agriculture end merely with "production."
■ Crowdfunding Overview
Project Name: [Hope Born from Illness on a Plate] Giving back to Hokuto City with the ultimate "Kamin-Tomato" x Rice Soup Curry!
Next Goal Target Amount: 1,500,000 yen
Period: Until May 19, 2026
URL: https://camp-fire.jp/projects/924305/view
■ About Hokuto City Shiraishi Farm Co., Ltd.
While preserving a 115-year-old tradition, the farm produces "Kamin-Tomato" and rare vegetables like "Chicory" with modern branding. Incorporated in 2026, it is preparing to open a soup curry restaurant as part of its challenge towards Sixth Industrialization. It is a next-generation farm in Hokuto City with the mission to "ignite passion in the region through food."
Company Name: Hokuto City Shiraishi Farm Co., Ltd.
Representative: Representative Director Toshiaki Shiraishi
Location: 177 Oiwake, Hokuto City, Hokkaido 049-0101
Phone Number: 0138-49-2480
Business Activities: Production and sales of agricultural products, restaurant management
1. Crowdfunding 1 Million Yen Achieved and Challenge Towards the Next Goal
This project, which presents a new form of agriculture while preserving a 115-year history, garnered support from over 100 people in just a short period since its launch. Fueled by the significant response after the television broadcast, a next goal of 1.5 million yen has been set. The additional funds received will be allocated to the following developments:
"Kamin-Tomato" New Menu Development: The creation of an ultimate soup curry, available only in-store, which brings out 120% of the potential of their signature "Kamin-Tomato."
New Product (Pouch Product) Development: The development of retort pouch products, allowing people from distant areas and those with gift needs to enjoy the flavors of Shiraishi Farm at home.
2. The First Step in "Agriculture × Dining": Soft Serve Kitchen Car Launched
Ahead of the planned soup curry restaurant opening in September 2026, the "Shiraishi Farm Soft Serve Kitchen Car," delivering the farm's ingredients directly, officially commenced operations in April.
As an "outlet" to achieve the pinnacle of agriculture, the farm first aims to communicate the strength of Shiraishi Farm's ingredients through easily enjoyable sweets.
[Golden Week Business Information]
During the Golden Week period from May 1st to May 6th, the direct sales store and the kitchen car will operate daily from 10:00 to 17:00, expressing gratitude to the local community.
Address: 177 Oiwake, Hokuto City, Hokkaido 049-0101
Business Hours: 10:00 AM – 3:00 PM
Closed: Wednesdays, Thursdays
Detailed information is being updated on the official Instagram:
https://www.instagram.com/shiraishikittinka.3.19/
Recommended menu item: "Kamin-Tomato Sundae"
Highly recommended is the "Kamin-Tomato Sundae."
Signature "Soy Milk Soft Serve": Instead of ordinary soft serve, a body-friendly soy milk base is used. The signature "Kamin-Tomato Sundae" is a unique delicacy from the farmer, luxuriously using rich sauce from their own "Kamin-Tomato."
Additionally, "Chicory Coffee Soft Serve" made with roasted chicory root and "Kamin-Tomato Lassi" are also available.
Lineup:
Kamin-Tomato Sundae: A fusion of tomato sweetness and soy milk richness.
Chicory Coffee Soft Serve: A fragrant adult taste, made with roasted chicory root grown in-house.
Kamin-Tomato Lassi: Perfect for an energy boost, as a drinkable "Kamin-Tomato."
3. Passion for "A Dish that Connects Lives"
Representative Shiraishi, having experienced a severe illness at age 8, 18 hospitalizations, and a total colectomy, transitioned from chef to farmer. Under the conviction that "because I have no large intestine, I know the precious preciousness of food," he aims to build a food culture in Hokuto City that delights the mind and body, centered on his self-produced "5-bunzaki rice" and "Kamin-Tomato."
Toward the grand opening in September 2026, he continues the challenge of not letting agriculture end merely with "production."
■ Crowdfunding Overview
Project Name: [Hope Born from Illness on a Plate] Giving back to Hokuto City with the ultimate "Kamin-Tomato" x Rice Soup Curry!
Next Goal Target Amount: 1,500,000 yen
Period: Until May 19, 2026
URL: https://camp-fire.jp/projects/924305/view
■ About Hokuto City Shiraishi Farm Co., Ltd.
While preserving a 115-year-old tradition, the farm produces "Kamin-Tomato" and rare vegetables like "Chicory" with modern branding. Incorporated in 2026, it is preparing to open a soup curry restaurant as part of its challenge towards Sixth Industrialization. It is a next-generation farm in Hokuto City with the mission to "ignite passion in the region through food."
Company Name: Hokuto City Shiraishi Farm Co., Ltd.
Representative: Representative Director Toshiaki Shiraishi
Location: 177 Oiwake, Hokuto City, Hokkaido 049-0101
Phone Number: 0138-49-2480
Business Activities: Production and sales of agricultural products, restaurant management