To the "Pinnacle" of Agriculture: A 5th-Generation Farmer from a 115-Year-Old Farm Opens the Ultimate Soup Curry Restaurant to Bring Out 120% of Ingredient Power | Hokuto Shiraishi Farm Co., Ltd.

Hokuto Shiraishi Farm Co., Ltd. Subtitle: --"Farmer x Illness x Chef." Three Lives Converge as Hokuto Shiraishi Farm Challenges the "True Value of Food" Hokuto Shiraishi Farm Co., Ltd. Industry: Other, Food & Beverage Toshiaki Shiraishi (Representative of Hokuto Shiraishi Farm Co., Ltd.), the 5th generation of Shiraishi Farm, which has continued for 115 years in Hokuto City, Hokkaido, is currently conducting crowdfunding on CAMPFIRE. As a farmer, he has faced the soil and carefully cultivated his own brands "Kami Tomato" and "rice." How can he deliver the value of these products to consumers in a 100% state? The answer to this question was to stand in the kitchen himself. His 18 hospitalizations and his careers as a farmer and a chef. All of these are poured into a single bowl, and the challenge to reach the pinnacle of agriculture has begun.

--Why "Food and Beverage" to master agriculture?

"No matter how good the crops I grow, I can't convey their goodness 100% as things stand." This was the ambition of Shiraishi, the 5th generation who inherited the 115-year-old farm. To maximize the potential of the crops and turn them into sustenance for people, an "outlet" was needed where the farmer himself could complete the cooking. The path he once aimed for as a chef has now become "the only means to complete agriculture."

--What is the ultimate dish that only Toshiaki Shiraishi, a "farmer, patient, and chef," can create?

Shiraishi's life has three major pillars. Farmer: The perspective of a producer who carries 115 years of tradition, cultivating Kami Tomato and specially cultivated Fukkura-rinko rice. Illness: The perspective of instinctively knowing the preciousness of eating and the ingredients that delight the body, after 18 hospitalizations and a total colectomy. Chef: The perspective of a craftsman who enhances the flavor of ingredients and elevates them to an感動 (deep emotion). When these three converge, an "ultimate dish" that resonates with life, inimitable by anyone else, is born.

--Illuminating the future of Hokuto City: Incorporation in 2026 and a new resolve

In January 2026, "Hokuto Shiraishi Farm Co., Ltd." will be established. This is a declaration of resolve to make agriculture not just a place of "production," but an organization like the "sun" that leads the local food culture. The soup curry restaurant scheduled to open in the autumn of 2026 is the first step as a frontrunner to unleash 120% of Hokuto City's rich resources and present the future of agriculture.

■Crowdfunding Details

Project Name: [Hope Born from Illness in a Single Dish] Repaying Hokuto City with Ultimate Soup Curry of Kami Tomato x Rice! Target Amount: 1,000,000 yen (currently 70% achieved, broadcast confirmed on TVh on 4/23 (Thursday)!) Support here

[TV Broadcast Information]

On April 23, 2026 (Thursday) from 17:00, TV Hokkaido (TVh) "5-ji Navi" will broadcast the challenge of Shiraishi Farm.

■About Hokuto Shiraishi Farm Co., Ltd.

While preserving a 115-year tradition, the farm produces "Kami Tomato" and rare vegetables like "Chicory" with modern branding. Scheduled for incorporation in 2026, it is preparing to open a soup curry restaurant as a challenge to sixth-sector industrialization. It is a next-generation farm in Hokuto City, with the mission of "igniting passion in the region through food." Company Name: Hokuto Shiraishi Farm Co., Ltd. Representative: Toshiaki Shiraishi, Representative Director Location: 177 Oiwake, Hokuto City, Hokkaido 049-0101 Phone Number: 0138-49-2480 Business Activities: Production and sales of agricultural products, restaurant management (planned) Keywords: Agriculture, Soup Curry, Rice, Kami Tomato, Farmer's Restaurant, Challenge, Crowdfunding, CAMPFIRE, Hokkaido, Hokuto City