[Next-Generation Rice Cooker Arrives] A new 'Zero' from the Zero Frying Pan series. A rice cooking pot for exquisite rice is now available for pre-release!

Shinyo Trading Co., Ltd. (Chuo-ku, Tokyo) launched a project for the 'Zero Carbon Pot' on the crowdfunding service 'Makuake' on March 28, 2026 (Saturday), as the newest addition to the 'Zero' series from the interior brand 'tobest cooker'.

[Next-Generation Rice Cooking Pot] High-purity carbon material magically draws out the umami of ingredients, delivering professional-grade flavor. Project Page (Makuake) https://www.makuake.com/project/zero-carbonpot/ Pre-order period: March 28, 2026 – June 21, 2026

The Zero Carbon Pot joins the 'Zero' series, which includes the Zero Frying Pan, ranked #1 in Makuake's all-time frying pan rankings! The 'ZERO CARBON POT' is a new carbon pot that uses innovative molding technology to create a vessel that was previously only possible by carving out solid charcoal. It allows you to 'cook rice,' 'simmer,' 'steam,' and 'sear' all in one unit. Focusing specifically on 'cooking rice,' it utilizes 'Takumi Dual-Flame Cooking'—combining high thermal conductivity similar to metal with far-infrared rays similar to an earthenware pot—to bring out the true umami of the rice. Recipe Supervised by a 'Five-Star Rice Meister'

We invited Mr. Kenji Kobayashi, the fifth-generation owner of 'Yoshidaya' (established in 1885 in Asakusabashi, Tokyo), to supervise the best way to cook rice using the Zero Carbon Pot. Mr. Kobayashi holds the 'Five-Star Rice Meister Prof.' certification, a rank even higher than the standard Five-Star Rice Meister. He is a 'Rice Evangelist' who handles carefully selected brown rice from across the country, supplies rice to restaurants and chefs, and appears on television and gives lectures to promote Japanese rice culture. As a true professional in the world of rice, Mr. Kobayashi has provided us with a recipe to ensure everyone can enjoy delicious rice. Overwhelming Thermal Conductivity