Shinto Tsushin Launches D2C Creative Automated Generation Service "100CR (One Hundred Creative)"
Shinto Tsushin has launched "100CR," an AI-powered creative generation service for D2C and e-commerce businesses, available from 98,000 yen per month. This tool leverages AI to analyze customer voices and generate up to 600 banner ads monthly, addressing the challenges of rising production costs and labor shortages in D2C advertising.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 00:00
- 🔍 Collected: May 11, 2026 at 15:31
- 🤖 AI Analyzed: May 11, 2026 at 16:10 (38 min after Collected)
Shinto Tsushin Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Nagoya City, Aichi Prefecture; Representative Director and President: Tetsuya Tani; hereinafter "Shinto Tsushin") will begin offering "100Creative (One Hundred Creative)," hereinafter "100CR," an AI creator exclusively for mail order, on May 11. This tool is available from 98,000 yen (tax included) per month and can generate up to 600 AI-powered banner ads per month.
■ Background — Why are there structural problems in D2C creative now?
In the D2C advertising field, rising production costs and labor shortages are becoming serious. Even after continuously paying around 10,000 yen per banner, the appeal patterns often become fixed, and cases where CTR does not improve are frequently observed. Furthermore, requests to agencies become routine, and "winning pattern" knowledge is not accumulated within the company—this is a common challenge faced by the entire D2C industry, regardless of brand size.
The fundamental cause is that production continues to rely on the 담당者's (person in charge) intuition and experience, without systematically analyzing "what aspects of their products resonate with users."
■ What 100CR solves
100CR uses AI to structurally analyze customer voices (VOC) and discover the hidden "core of purchasing motivation." Based on the "appeal axis × expression axis" matrix derived from this analysis, it is a service that generates up to 600 advertising creatives in bulk per month.
Traditionally, creative production was realistically capped at 30 pieces per month at 10,000 yen per piece. 100CR achieves 600 pieces per month for 98,000 yen (approximately 163 yen per piece). This reduces generation costs by approximately 98% and increases production volume by 20 times. As a result, the number of AB test samples expands dramatically, accelerating the cycle of discovering winning patterns.
■ Fundamental difference from existing AI tools
While several AI-powered banner generation tools already exist, 100CR's differentiating point is not "what AI creates," but "what is given to AI."
Shinto Tsushin has been deeply involved in direct marketing for over 20 years. The knowledge accumulated in the mail order and D2C sectors regarding "what moves users"—industry-specific winning patterns, appeal frameworks, and copy structures—is implemented as unique prompts.
While general AI generation tools aim to automate design, 100CR takes an approach of "incorporating the strategic layer into AI." The 600 generated pieces are based on appeal structures designed by professional marketers, fundamentally differing from mere random mass production.
Furthermore, it links with Meta ad delivery data and automatically reflects CTR and CVR performance in subsequent generation instructions. The more it is used, the more it evolves into a brand-specific accuracy system.
■ Service Overview
Service Name: 100CR (One Hundred Creative)
Launch Date: May 2026
Monthly Fee: From 98,000 yen (tax included)
Number of Creations: Up to 600 per month (for the 98,000 yen plan)
Supported Media: Meta Ads
Target Audience: D2C/mail order businesses, e-commerce operators, digital marketing managers
■ Implementation Flow
*Image: Created by NotebookLM (AI generation)
■ About Shinto Tsushin
An advertising company that operates on the principle of "seeking something interesting."
Solving corporate communication challenges centered on advertising, PR, and digital marketing. In September 2025, they announced their "AI-Driven Declaration" and are promoting management transformation to integrate generative AI into all company operations. They have over 20 years of experience in the D2C and mail order sectors.
Beyond advertising, towards future business. A business growth agency that energizes regions and pushes the world forward, driven by "something interesting."
Representative: Tetsuya Tani, Representative Director and President
Tokyo Headquarters: Tsukamoto Soyama Building (General Reception 2F), 4-2-15 Ginza, Chuo-ku, Tokyo
Nagoya Headquarters: 3-16-29 Marunouchi, Naka-ku, Nagoya City, Aichi Prefecture
Business Overview: General advertising business, regional revitalization business, SDGs business, retail media business, exhibition business, influencer business, digital business, PFI business, Spain business, etc.
URL: https://www.shinto-tsushin.co.jp/
■ Contact for this release
Shinto Tsushin Co., Ltd.
Contact: Kitagawa
Email: ekitagaw@shinto-tsushin.co.jp
*Currently, free consultations and VOC analysis demos are being offered on a first-come, first-served basis. Please feel free to inquire about service details and implementation consultations.
■ Background — Why are there structural problems in D2C creative now?
In the D2C advertising field, rising production costs and labor shortages are becoming serious. Even after continuously paying around 10,000 yen per banner, the appeal patterns often become fixed, and cases where CTR does not improve are frequently observed. Furthermore, requests to agencies become routine, and "winning pattern" knowledge is not accumulated within the company—this is a common challenge faced by the entire D2C industry, regardless of brand size.
The fundamental cause is that production continues to rely on the 담당者's (person in charge) intuition and experience, without systematically analyzing "what aspects of their products resonate with users."
■ What 100CR solves
100CR uses AI to structurally analyze customer voices (VOC) and discover the hidden "core of purchasing motivation." Based on the "appeal axis × expression axis" matrix derived from this analysis, it is a service that generates up to 600 advertising creatives in bulk per month.
Traditionally, creative production was realistically capped at 30 pieces per month at 10,000 yen per piece. 100CR achieves 600 pieces per month for 98,000 yen (approximately 163 yen per piece). This reduces generation costs by approximately 98% and increases production volume by 20 times. As a result, the number of AB test samples expands dramatically, accelerating the cycle of discovering winning patterns.
■ Fundamental difference from existing AI tools
While several AI-powered banner generation tools already exist, 100CR's differentiating point is not "what AI creates," but "what is given to AI."
Shinto Tsushin has been deeply involved in direct marketing for over 20 years. The knowledge accumulated in the mail order and D2C sectors regarding "what moves users"—industry-specific winning patterns, appeal frameworks, and copy structures—is implemented as unique prompts.
While general AI generation tools aim to automate design, 100CR takes an approach of "incorporating the strategic layer into AI." The 600 generated pieces are based on appeal structures designed by professional marketers, fundamentally differing from mere random mass production.
Furthermore, it links with Meta ad delivery data and automatically reflects CTR and CVR performance in subsequent generation instructions. The more it is used, the more it evolves into a brand-specific accuracy system.
■ Service Overview
Service Name: 100CR (One Hundred Creative)
Launch Date: May 2026
Monthly Fee: From 98,000 yen (tax included)
Number of Creations: Up to 600 per month (for the 98,000 yen plan)
Supported Media: Meta Ads
Target Audience: D2C/mail order businesses, e-commerce operators, digital marketing managers
■ Implementation Flow
*Image: Created by NotebookLM (AI generation)
■ About Shinto Tsushin
An advertising company that operates on the principle of "seeking something interesting."
Solving corporate communication challenges centered on advertising, PR, and digital marketing. In September 2025, they announced their "AI-Driven Declaration" and are promoting management transformation to integrate generative AI into all company operations. They have over 20 years of experience in the D2C and mail order sectors.
Beyond advertising, towards future business. A business growth agency that energizes regions and pushes the world forward, driven by "something interesting."
Representative: Tetsuya Tani, Representative Director and President
Tokyo Headquarters: Tsukamoto Soyama Building (General Reception 2F), 4-2-15 Ginza, Chuo-ku, Tokyo
Nagoya Headquarters: 3-16-29 Marunouchi, Naka-ku, Nagoya City, Aichi Prefecture
Business Overview: General advertising business, regional revitalization business, SDGs business, retail media business, exhibition business, influencer business, digital business, PFI business, Spain business, etc.
URL: https://www.shinto-tsushin.co.jp/
■ Contact for this release
Shinto Tsushin Co., Ltd.
Contact: Kitagawa
Email: ekitagaw@shinto-tsushin.co.jp
*Currently, free consultations and VOC analysis demos are being offered on a first-come, first-served basis. Please feel free to inquire about service details and implementation consultations.