Shinto Tsushin Conducts 30-Hour AI Intensive Training for New Employees: Management-Led Sessions on AI-Era Thinking and Implementation

Shinto Tsushin Co., Ltd. (Headquarters: Chuo-ku, Tokyo and Nagoya, Aichi; President: Tetsuya Tani) conducted a 30-hour 'AI Intensive Training Program' for new employees over five days from April 6 to 10. As a business advertising company that pioneered the 'AI-Driven Declaration,' it aims to help advertising and PR professionals acquire the practical thinking and implementation skills required in the AI era at an early stage. ■ Background Since announcing the 'AI-Driven Declaration' in September 2025, Shinto Tsushin has been creating a work environment premised on the use of generative AI for approximately 400 group employees. Management itself implements AI agents, and AI expert courses are offered to intermediate and advanced users. The effort to raise AI literacy across the entire company has now been extended to new graduates. The curriculum was designed and taught directly by internal AI promotion staff without outsourcing. President Tetsuya Tani also participated in designing the curriculum and stood at the podium as an instructor. Tani, the proposer of the 'AI-Driven Declaration,' is a practitioner who builds and operates 18 AI agents himself. By having the top executive speak directly to new employees about everything from AI basics to the group's AI strategy, the company conveyed its serious commitment to AI implementation from day one. ■ Program Overview The program consisted of two daily sessions (morning and afternoon), totaling six hours per day, alternating between lectures and exercises. This allowed students to internalize what they learned through hands-on practice within the same day. Learn the latest AI trends, basic knowledge, group AI strategy, security, risk management, and logical thinking basics. Practice prompt engineering (giving instructions, specificity/structure, comparing good and bad prompts). Learn the fusion of AI with marketing frameworks (STP, 4P, Customer Journey). Practice information organization, summarization, and interactive research using Gemini and NotebookLM. Experience Deep Research from theme setting to in-depth research. Introduction of AI use cases by senior employees. Show specifically how AI is used in actual work. Afterward, learn automation, efficiency improvement for repetitive tasks, and business improvement methods using AI. Vibe Coding. Practice this method, advocated by Andrej Karpathy, in three stages: creating Tetris, building web pages, and constructing proposal prototypes. Learn the concept of AI agents and multi-agent systems before starting the final assignment. Finalize the project. Conduct team planning, production, and final adjustments. Present results, exchange feedback, and receive comments from management. ■ Final Exercise and Implementation The final exercise used 'Baemeshi,' a gourmet information site jointly operated by Shinto Tsushin and Kyodo Public Relations, as a subject. Students used AI to plan a gourmet information site to revitalize Ginza, from concept to content. Teams utilized structured thinking, marketing frameworks, and AI tool skills learned over the five days for their presentations. The company intentionally used its own business as the subject to increase the seriousness of the proposals. Among the submissions, ideas with high implementation potential were immediately adopted by management and will be implemented as a linked project with the ongoing 'Ginza Street Bar 2026' event. The measures are scheduled to be featured in the company's media. By intentionally removing the distinction between 'training' and 'actual work,' the program is designed so that employees experience their work reaching the world starting from their first month at the company. ■ Future Developments Shinto Tsushin Group plans to continue this training as a standard program for new graduates every year. It is also considering making part of the curriculum design and teaching materials available to the industry. Going forward, the company will promote this as a model case for training advertising and PR personnel in the AI era, aiming to contribute to improving literacy across the entire industry. ■ About Shinto Tsushin An advertising company whose core principle is 'Is there anything interesting?' It works on various regional revitalization projects such as the Asian/Asian Para Games, Ginza Street Bar, Expo 2005 Aichi, and Nagoya City Marathon, contributing to SDGs. Beyond advertising, it is building the business of the future.