From Limousine to Special Runway! Six New Employees Declare Their Resolve in Custom-Made Outfits at a "Break Free from Recruit Suits" Entrance Ceremony

Shinto Tsushin Co., Ltd. held its 2026 entrance ceremony at its Tokyo headquarters for the first time, featuring a "Break Free from Recruit Suits" theme. Six new employees arrived in limousines, walked a special runway in custom-made outfits by a renowned designer, and expressed their individual aspirations. This unique ceremony aimed to empower new hires to embrace their individuality and challenge the status quo, embodying the company's founding spirit of "Isn't there something interesting to do?"
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  • 📰 Published: April 4, 2026 at 02:00
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Shinto Tsushin Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Nagoya City, Aichi Prefecture; Representative Director and President: Tetsuya Tani; hereinafter "Shinto Tsushin") held its 2026 entrance ceremony at its Tokyo Headquarters for the first time.

Under this year's theme of "Break Free from Recruit Suits," six new employees arrived at the venue in limousines and made their appearance by walking a special runway in custom-made outfits by a prominent designer. Each individual expressed their resolve in their own words, embodying Shinto Tsushin's founding spirit of "Isn't there something interesting to do?"

For Shinto Tsushin, new employees are irreplaceable individuals who will pioneer a new era, and the company places great expectations and hopes on them. At this entrance ceremony, instead of uniform recruit suits, the new employees experienced the first step into a "new stage" as professionals in society by walking the runway in "one-of-a-kind outfits" that maximized the expression of their own values and individuality.

Furthermore, during the ceremony, in the spirit of "Sant Jordi's Day" in Catalonia, eastern Spain, where close friends exchange red roses and books, the six new employees introduced themselves, each carrying a book that had influenced them. Chairman Tani then presented a rose to each individual.

By holding a non-traditional entrance ceremony as a communication business company at its Tokyo headquarters, the center of Japanese business, the company conveys to new employees that it is an environment where they can proactively challenge themselves as an "interesting group that achieves self-realization in society."

Towards its 55th anniversary next year, Shinto Tsushin aims to further strengthen its business foundation. As an interesting group that leverages its domestic and international network to create "interesting things" in society, it will continue to contribute to sustainable development through regional revitalization activities and the creation of new value.

■Message from Chairman Tani (Summary)

Congratulations on joining the company, everyone.

Until now, you were "customers" who paid money to learn at university. From today, as professionals, you will be on the side that creates value and receives a salary in return. First, please be aware of that.

David Ogilvy, a master of the advertising industry whom I respect, left the words, "At 25, I was full of talent and brilliant." Many great Nobel laureates are also said to have based their discoveries and research on their 20s. The rich "sensibility" and "proactiveness" you possess in your 20s are precisely the lifelong assets that will open up your future.

I myself entered the advertising industry in my 20s, and immediately after joining in April, I planned, sold, and wrote copy for joint advertisements that were published in newspapers. That experience of stripping away unnecessary words, trusting my intuition, and acting immediately is still my asset today.

I hope all of you will also create your own lifelong assets through Shinto Tsushin.

Our origin is "Isn't there something interesting to do?"

To be frank, "interesting things" won't just come to you if you wait. It takes tremendous energy to create "interesting things" from nothing. However, infinite possibilities are hidden there.

Please make full use of the infinite possibilities you possess.

■Message from President Tani (Summary)

Congratulations on joining the company, everyone.

Compared to a typical entrance ceremony, some of you may have been surprised. Shinto Tsushin's entrance ceremony is conducted with the spirit that the new employees themselves are the "main characters" on stage. Today, you all played your roles magnificently. That act of "performing" is the first step to becoming a professional, and by continuing to perform, you will eventually become true professionals.

Starting next week, you will transition from these glamorous outfits to 30 hours of AI training over one week. This is a highly valuable program that condenses what employees have learned over six months. If you absorb all of this, you can catch up with your seniors in the AI field in just one week and become an immediate asset.

Joining Shinto Tsushin means having the opportunity to stand on an interesting stage like today, and also to acquire cutting-edge tools. From today, you are our "family." Let's achieve self-realization together as lifelong companions!

■Message from Vice Chairman Umemura (Summary)

Congratulations on joining the company, everyone.

This warm atmosphere at the entrance ceremony was planned by senior employees who, last year, made headlines by dressing as the Seven Lucky Gods and riding a boat, pouring their own experiences and strong feelings into it. I believe this homely atmosphere, including the first-time hosting at the Tokyo headquarters, symbolizes the "family" that is Shinto Tsushin.

From today, you will leave the confines of home and school and interact with society through the company. As professionals, you will represent the company and provide services that society demands, receiving compensation in return. Please firmly feel that responsibility as working adults. From now on, you will be in a position to learn while being paid. I expect you to quickly master your work and contribute greatly as a valuable asset.

I have also been in the workforce for nearly 45 years. When you work for a long time, your appearance and personality change remarkably depending on your profession. For us, who are involved in various industries and can play various roles flexibly, not being seen as a specific "what kind of shop" is a compliment.

I hope all of you will also gain experience and quickly become people who express themselves in their own unique professional way. From today, you are our precious family. Let's work hard together.

■Contact for this matter

Shinto Tsushin Co., Ltd.
Contact: Doi
Email: corp-manage_office@shinto-tsushin.co.jp