SHINSEKAI Technologies Launches Official Fan Community for Influencer "yumi." on MURA Community

SHINSEKAI Technologies Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Takeru Osha; hereinafter referred to as "the Company") has opened the official fan community "yumi.community 'my place'" for the influencer "yumi." on its hobby-based community service, "MURA Community," on February 13, 2026. This community is designed as a place where members can casually discuss everything from fashion and outfit advice to parenting and minor daily concerns. It operates as a comfortable haven where women who resonate with yumi.'s lifestyle can share "excitement" and "discoveries" and support each other. Through "MURA," our company is committed to building and supporting fan communities for various creators, thereby deepening interactions among fans and fostering high-energy online communities. By handling everything from the planning and design of fan communities to their daily operations, we provide an environment where creators and fans can connect more deeply. ■ About the Official Fan Community "yumi.community 'my place'" This community is developed as an online cafe space where members can casually chat with yumi. and each other about fashion, parenting, and various daily topics. Designed with the theme of a gentle cafe space that soothes the heart like a pale-colored outfit, it offers content that complements various daily scenes. This includes consultations on shopping and outfits, information sharing among expecting and current mothers, and a girls' talk time for a relaxing break amidst work and chores. It enriches the daily lives of its members as a "third place" where women who enjoy both work and parenting can recharge with positivity and rediscover their individuality. ▼ Concept: A place to share "excitement" and "discoveries" with everyone A third place to charge up with positive feelings A place to rediscover your true self Feeling positive in the same space as yumi. A place for mutual help with anxieties and troubles A place for someone to feel gentle kindness ■ yumi.'s Profile Born in 1989. While working as a Brand Director, she balances work and raising one child. She presides over the affordable, pale-colored fashion brand "tal. by yumi." on social media, sharing tips on fashion and lifestyle that brighten everyday life. She has garnered wide support from fashion-loving women and is known for her relatable information dissemination, from outfit suggestions to her daily lifestyle. Instagram (130k followers): https://www.instagram.com/dayofme0607/ YouTube (5.8k subscribers): https://www.youtube.com/@tal.byyumi X (5.4k followers): https://x.com/beloved_6m_y ■ A Comment from yumi. on the Community's Launch The reason I decided to start the community “my place” was because I wanted to create a safe and secure place for everyone who supports me. I want you to be more honest and free with your "likes" and "excitements." And, rather than being alone, it's better with two. And better with three than two... I want you to make lots of friends you can feel secure with✨ I wanted to help with that, so I started this community😊 I want to create a gentle and heartwarming place together with all of you, sharing lots of "excitement" with friends who share the same "likes"! ■ About MURA Community Utilizing our company-operated, hobby-based community service "MURA Community," we provide end-to-end support from the design of fan communities to their daily operations. We will continue to strengthen our support for fan communities of creators and artists active in various fields. MURA Community's Features: We visualize community management challenges through data analysis by scientifically studying user behavior. By supporting CX management with various functions, we enhance customer engagement and maximize monetization efficiency. Our company will continue to strive towards building and operating high-energy user communities across various genres. ■ About SHINSEKAI Technologies Inc. Company Name: SHINSEKAI Technologies Inc. Location: Carney Place Gotanda 5F, 8-8-15 Nishi-Gotanda, Shinagawa-ku, Tokyo CEO: Takeru Osha URL: https://shinsekai-technologies.co.jp/ Official X: https://twitter.com/SHINSEKAI_JP MURA Service Site: https://shinsekai-technologies.co.jp/service SHINSEKAI Technologies develops and operates the community-related service suite "MURA," based on its proprietary community theory cultivated through community management in various industries. By providing end-to-end support for corporate and brand community operations while leveraging data, we create "ikigai" (a reason for being) for everyone involved in the community and accelerate business through the power of community. ■ Contact Information SHINSEKAI Technologies Inc. PR Department pr@shinsekai-technologies.co.jp