Like a comedy skit! Cookie!, disguised as a foreign tourist, approaches Chidori's Daigo and Nobu. Chidori is utterly bewildered as 'Cookie!'s Theater' opens!? New CM for Lake, 'The Inbound Episode,' released
Shinsei Financial has released a new CM for its card loan "Lake," titled "The Inbound Episode." Featuring the comedy duo Chidori and Cookie! from Wild Bomb, the CM depicts Cookie! disguised as a foreign tourist trying to uncover the mystery of "Lake's Are." It will be broadcast on YouTube and TVCMs.
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- 📰 Published: April 21, 2026 at 13:00
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April 21, 2026
To Whom It May Concern,
Shinsei Financial Co., Ltd.
President and CEO Masashi Wachi
The new commercial for the card loan "Lake" (https://lakealsa.com/), titled "Lake's Are: The Inbound Episode," featuring the comedy duo Chidori (Daigo and Nobu), was released on YouTube, TVCMs, and other platforms starting April 21, 2026 (Tuesday).
In this CM, in addition to Chidori, Cookie! from Wild Bomb, who also appeared in the previous "CM Filming" episode, makes a guest appearance. Set in a temple bustling with tourists, Cookie!, disguised as a foreign tourist, frantically tries to uncover the true identity of "Lake's Are." The highlights include Cookie!'s free-spirited and wide-ranging acting as he approaches Chidori, Chidori's exquisite reactions of bewilderment, and the well-coordinated banter among the three.
Chidori's calm retorts speak for the viewers' feelings towards the elusive and unpredictable Cookie! One day, while filming at a temple, Chidori is suddenly approached by a foreign tourist enjoying a trip to Japan, who asks, "Hey, Chidori. Lake no Are, nan nano?" (Hey, Chidori. What is Lake's Are?). Soon, more tourists gather, surrounding Chidori. Then, Cookie!, disguised as a foreign tourist, appears, being called "Daddy!" He presses them, asking, "Lake no Are, What?" in an attempt to find out the truth about "Lake's Are." Please enjoy this new CM, which is full of highlights, including Chidori's calm retorts to the elusive Cookie! and Cookie!'s free-spirited and unique character.
・Title: Lake's Are: The Inbound Episode 30 seconds
・Release Period/Region: Starting April 21, 2026 (Tuesday) and broadcast sequentially nationwide.
・YouTube:
Lake's Are WEB CM "Inbound" Episode 30 seconds https://youtu.be/N76elk25SJU
Lake's Are WEB CM "Inbound" Episode 15 seconds https://youtu.be/zu-LeBcLSb0
Lake's Are TV CM "Inbound" Episode 30 seconds https://youtu.be/ohzuEM45DUc
Lake's Are "Inbound" Episode CM Making Movie https://youtu.be/HD4DXsYR1rE
Lake's Are "Inbound" Episode CM Interview https://youtu.be/XxUVHaUYWVE
■Astonishingly fast filming! Thanks to excellent teamwork, only "2-3 takes" were needed for OK.
CM filming usually takes a long time, but this time, thanks to the combination of Chidori and Cookie!, filming was completed in an astonishingly low number of takes, only 2-3 tries per cut. Daigo commented, "It was fast," and Cookie! also expressed his satisfaction with the excellent teamwork, saying, "Aren't we excellent? We don't make mistakes."
■A glimpse of the three's "professional" demeanor in one scene.
One of the highlights of this CM is the ad-lib battle that unfolded in the scene where Cookie!, disguised as a foreign tourist, approaches Chidori. Chidori responded to Cookie!'s unique acting with skillful retorts. The lively interaction of the three, like a comedy skit, filled the entire set with laughter the moment "cut" was called. Their professional demeanor, cool and smart, in a situation requiring perfect timing and unspoken understanding, was impressive.
■Nobu couldn't help but retort, a miraculous reunion! Cookie! co-starred with an extra!?
There was a surprising moment on set. Cookie! accidentally reunited with Zack, an American he had previously introduced in his YouTube project (a fart-smelling contest) as having "overwhelmingly smelly farts." Nobu was surprised, asking, "Such a connection!?" It turned out to be a miraculous casting, and filming was completed smoothly in a cheerful atmosphere.
*Excerpts are listed. The full interview can be viewed on Lake's official YouTube channel.
■How was the filming for the new CM, Lake's Are: The Inbound Episode?
Please share your impressions of this filming, which took place at an actual temple.
Nobu: Yes. It turned out to be another interesting CM. CMs usually take a long time, but this one was really only 2-3 takes (per cut).
Daigo: It was fast again. About 2 takes.
There are many foreigners appearing, and the expressions of the surrounding extras are also quite a highlight.
Cookie!