VIDIVICI Aims for Second Leap in Japan by Expanding Distribution, Growing Sales, and Leveraging Product Strength to Achieve 14x Sales Growth in the Japanese Market.

Total beauty brand "VIDIVICI" (Bidibichi) from Shinsegae International is rapidly increasing its presence in the Japanese market and is attracting attention as a "dark horse of K-beauty." The expansion of its business in Japan is accelerating, driven by increased adoption in major offline distribution channels, word-of-mouth spread due to excellent product quality, and awards received from local beauty awards.

VIDIVICI announced on the 14th that it has decided to newly introduce its products to 40 stores, including AINZ&TULPE, a leading premium beauty select shop in Japan, shop in, a lifestyle beauty select shop, and Hands, a lifestyle specialty store. In addition to the major distribution channels already in operation such as LOFT, PLAZA, and @cosme, this large-scale expansion of sales channels will further strengthen its offline presence in Japan.

Recently, consumer response and sales performance for VIDIVICI products in Japan have exceeded initial expectations, leading to a surge in inquiries from distribution companies regarding introduction proposals and promotional collaborations. In particular, recommendation content is rapidly spreading on social media and local communities, primarily among consumers and industry insiders who have experienced the products in offline stores, leading to a rapid increase in brand awareness.

Actual sales are also showing strong growth. VIDIVICI's sales in the second quarter of 2026 more than doubled compared to the first quarter of the same year during the "Mega Sale" (May 29 - June 10), a major sale event held by Qoo10, Japan's largest e-commerce mall. The driving force behind this strong sales performance was the brand's flagship product, the "Black Perfection Cover Fit Cushion" (hereinafter referred to as the "Black Cushion").

The Black Cushion recently won first place overall in the cushion foundation category of the popular Japanese beauty magazine "LDK the Beauty," competing against both Japanese and Korean brands.

"LDK the Beauty" is known as one of Japan's leading beauty magazines, which purchases and tests products directly from its editorial department without accepting sponsorships or advertisements from brands. It comprehensively compares and evaluates products based on factors such as usability, ingredients, and longevity, and its high level of fairness has earned it the trust of local consumers.

The Black Cushion received high marks in comprehensive categories such as makeup finish, adherence, and usability, and recorded the highest score in the "resistance to smudging/long-lasting power" category.

Furthermore, positive reviews such as "a cushion foundation that doesn't smudge even on hot days" and "an item that achieves beautiful skin expression unique to Korean makeup" are spreading on local social media and review communities.

In addition, the brand has received a series of awards at global beauty awards. VIDIVICI's Black Cushion won the Professional Division at the "Prix d’Excellence de la Beauté 2026" held in April of this year.

This award is known as a prestigious beauty award where beauty editors from around the world judge factors such as innovation and effectiveness. The Black Cushion was highly praised as a "product that reflects the standards sought by professional makeup artists, embodying advanced technical skill and brand vision."

As such, VIDIVICI is rapidly increasing its presence in the Japanese market, with the high quality of its products being proven through various awards and strong sales performance.

Even in the Japanese market, where competition among K-beauty brands is fierce, VIDIVICI is focusing on building a stable demand base centered on repeat purchases, rather than relying on temporary trends. The product strategy, which combines skincare functions with makeup effects, is aligning with the needs of Japanese consumers and leading to steady results.

VIDIVICI plans to further strengthen its engagement with consumers by actively expanding its online and offline distribution networks, collaborating with local influencers and media, and implementing experiential marketing.

Through these initiatives, the company aims to accelerate brand recognition and customer base expansion in the Japanese market, with the goal of achieving over 14 times the sales growth in Japan in 2026 compared to the previous year.

A VIDIVICI representative stated, "We are receiving high evaluations in the Japanese market for both product quality and brand trust, and the expansion of our local business is also accelerating."

The representative also commented, "We will continue to make ongoing investments and strive to enhance our brand value so that we can establish ourselves as a brand that is loved by Japanese consumers for a long time, not just as a temporary trend."