[VIDIVICI] Full-Scale Japan Market Entry - First Official Pop-Up Opens in Harajuku, Tokyo
South Korean beauty brand VIDIVICI, part of Shinsegae International, is launching its first official pop-up store in Harajuku, Tokyo, following a massive rebranding success and explosive sales growth in the Japanese market.
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- 📰 Published: April 1, 2026 at 22:19
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South Korean Shinsegae International's total beauty brand 'VIDIVICI' is set to launch its full-scale entry into the Japanese market by holding its first official pop-up store in Tokyo.
VIDIVICI announced that it will operate a pop-up store in Harajuku, Tokyo, for 11 days from April 2 to 13. This marks the brand's first official offline project in Japan following its rebranding.
The pop-up store is part of the '1% SELECT STORE' event hosted by the Korean MCN company Leferi. Brands are selected based on comprehensive evaluations of brand power, product quality, social media influence, and global growth potential. VIDIVICI was chosen as a participant and also received the 'KYEA (Korea YouTuber’s Excellence Awards)', recognizing both its product competitiveness and brand influence.
More than 350 influencers from Japan and Korea and over 50 media outlets are expected to participate, and VIDIVICI aims to rapidly increase local brand awareness through this event.
VIDIVICI recently underwent a rebranding with the concept of 'Skin Core Beauty' and restructured its portfolio focusing on Olive Young, online channels, and global markets. As a result, it has seen rapid growth in Korea and Japan.
In Korea, the number of Olive Young stores carrying its base makeup has expanded to over 500, achieving the highest sales in the brand's history post-rebranding. Sales at Olive Young in the first quarter of this year grew by more than 600% compared to the same period last year.
In Japan, cushion foundations and BB creams became trending topics, leading to sales growth of over 60 times compared to the previous year in the first quarter. Encouraged by this, the brand plans to strategically expand its offline distribution channels, primarily through major variety shops, starting with this Tokyo pop-up.
In particular, the 'Black Perfection Cover Fit Cushion' (popularly known as Black Cushion) has become the most highly acclaimed product globally after the rebranding, with sales increasing by approximately 300% compared to before. On the Japanese EC platform Qoo10, it ranked #1 in the cushion category during the 'Mega War' through a live broadcast with makeup artist Hiro Odagiri.
At this pop-up store, the Black Cushion will be featured as the core product to accelerate the market conquest. Visitors can experience and purchase products including the Black Cushion, Tinted BB Cream, Cream Blush, and Butter Tint Balm.
Additionally, brand muse KAZUHA is scheduled to visit the venue.
VIDIVICI announced that it will operate a pop-up store in Harajuku, Tokyo, for 11 days from April 2 to 13. This marks the brand's first official offline project in Japan following its rebranding.
The pop-up store is part of the '1% SELECT STORE' event hosted by the Korean MCN company Leferi. Brands are selected based on comprehensive evaluations of brand power, product quality, social media influence, and global growth potential. VIDIVICI was chosen as a participant and also received the 'KYEA (Korea YouTuber’s Excellence Awards)', recognizing both its product competitiveness and brand influence.
More than 350 influencers from Japan and Korea and over 50 media outlets are expected to participate, and VIDIVICI aims to rapidly increase local brand awareness through this event.
VIDIVICI recently underwent a rebranding with the concept of 'Skin Core Beauty' and restructured its portfolio focusing on Olive Young, online channels, and global markets. As a result, it has seen rapid growth in Korea and Japan.
In Korea, the number of Olive Young stores carrying its base makeup has expanded to over 500, achieving the highest sales in the brand's history post-rebranding. Sales at Olive Young in the first quarter of this year grew by more than 600% compared to the same period last year.
In Japan, cushion foundations and BB creams became trending topics, leading to sales growth of over 60 times compared to the previous year in the first quarter. Encouraged by this, the brand plans to strategically expand its offline distribution channels, primarily through major variety shops, starting with this Tokyo pop-up.
In particular, the 'Black Perfection Cover Fit Cushion' (popularly known as Black Cushion) has become the most highly acclaimed product globally after the rebranding, with sales increasing by approximately 300% compared to before. On the Japanese EC platform Qoo10, it ranked #1 in the cushion category during the 'Mega War' through a live broadcast with makeup artist Hiro Odagiri.
At this pop-up store, the Black Cushion will be featured as the core product to accelerate the market conquest. Visitors can experience and purchase products including the Black Cushion, Tinted BB Cream, Cream Blush, and Butter Tint Balm.
Additionally, brand muse KAZUHA is scheduled to visit the venue.