【Shinmei Co., Ltd.】A New Proposal: "Choose Yogurt by Dietary Fiber" - Shinmei's "Brown Rice Yogurt" and "Brown Rice Shred" Package Design Renewal

Shinmei Co., Ltd. is renewing the packaging for its plant-based food series utilizing the power of brown rice, with "Brown Rice Yogurt" changing its name and design in April 2026, followed by "Brown Rice Shred" in May 2026.
食品・飲料,健康食品NQ 97/100出典:prnews

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  • 📰 Published: April 1, 2026 at 20:02

Shinmei Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Masuo Fujio; hereinafter "the Company") will renew the packaging for its plant-based food series that harnesses the power of brown rice.

In April 2026, the product name and design of "Brown Rice Yogurt" will be refreshed, followed by a design renewal for "Brown Rice Shred" in May 2026.

■ Background: The Challenge of "Practicing" Gut Health but Not "Feeling the Effects"

With increasing health consciousness, approximately 75% of people are currently interested in "gut health," and 29% are already practicing it.

The top food consumed for gut health is "yogurt (89%)," but only a mere 15% of people actually feel its effects.

Source: Maruzen Pharmaceuticals Co., Ltd. "Intestinal Activity Awareness Survey" (conducted September 2025)
【What foods are used for gut health?】
【Do you feel the effects of eating yogurt?】Source: Neo Marketing Inc. "Internet Survey" (conducted March 2019)

One of the reasons for this is thought to be "insufficient dietary fiber."

If there is a lack of water-soluble dietary fiber, which is a nutrient source for lactic acid bacteria, the lactic acid bacteria will not be sufficiently activated. Modern Japanese people are said to be deficient in approximately 2 to 4g of dietary fiber per day.

■ "Gut Health* x Fermented Brown Rice Yogurt" - Covers "Daily Dietary Fiber Deficiency" with 1/6 Pack

"Gut Health* x Fermented Brown Rice Yogurt" focuses on the importance of dietary fiber in gut health.

Top-class*[1] dietary fiber content:
Contains 6.7g of dietary fiber per 100g, making it one of the top-class yogurts on the market.

Easily supplement dietary fiber deficiency:
Just 1/6 pack (approx. 60g) can smartly supplement the daily dietary fiber deficiency.

Carefully selected plant-based ingredients:
Uses domestic brown rice flour, achieving zero cholesterol and free from 28 specified allergens.

Evolved design:
Pursuing simplicity, the package has been refreshed to convey "the importance of dietary fiber" at a glance. 

* Supplying insufficient dietary fiber to the gut

*1 As of January 2026. According to our company's research. Products with dietary fiber content of 4.9g/100g or more are evaluated as top-class.

<Existing Design>
<Renewed Design>

【Product Overview】

Product Name

Gut Health* x Fermented Brown Rice Yogurt

Net Content

350g

Case Quantity

6 units

JAN Code

4905671880103

Storage Method

Refrigerate below 10℃

Suggested Retail Price

Open Price

* Supplying insufficient dietary fiber to the gut

*1 As of January 2026. According to our company's research. Products with dietary fiber content of 4.9g/100g or more are evaluated as top-class.

■ "Brown Rice Shred" Also Gets a New Look

The plant-based cheese-style food "Brown Rice Shred" will also be renewed to ensure consistency across the series.

・Package Color:

Based on a yellowish-green color, expressing the lightness unique to plant-based products and "gentleness to the body."

・Wide Range of Uses:

Can be enjoyed for its melting texture when heated, or used as a topping for salads without heating.

・Safety and Security:

Free from 28 specified allergens and adopted for school lunches.

<Existing Design>
<Renewed Design>

Product Name

Brown Rice Shred

R7_Shinmei Brown Rice Shred 1kg x 10

Net Content

200g

1kg

Case Quantity

12 bags

10 bags

JAN Code

4905671000129

4905671000440

Storage Method

Refrigerate below 10℃

Refrigerate below 10℃

Suggested Retail Price

350 yen

■ Brand Site Renewal

Along with the package design renewal, the brand site has also been reborn.

We introduce our commitment to products and their appeal in more depth. Please take a look.

Brand Site https://products.akafu

FAQ

What are the main renewal points for Brown Rice Yogurt?

Key features include a refreshed package design emphasizing the importance of dietary fiber, and the ability to supplement a day's worth of dietary fiber deficiency with just 1/6 pack (approx. 60g).

What are the uses for Brown Rice Shred?

It can be enjoyed melted when heated, or used as a topping for salads without heating.

Are these products allergy-friendly?

Yes, both products are free from 28 specified allergens, making them safe to consume.