[April Dream] New Business Talks Aims to Be Japan's No. 1 New Business-Focused Media, Enhancing Decision-Making Quality

Our company endorses April Dream, an initiative to make April 1st a day for expressing dreams. This press release represents the dream of "New Business Talks."

Horii Marketing Office Co., Ltd. (Headquarters: Nishinomiya City, Hyogo Prefecture; Representative: Dai Horii) aims to enhance the quality of decision-making and increase the success rate of new businesses in Japan through "New Business Talks," a web media targeting new business managers in large corporations.

By improving the quality of each individual decision, we aim to change the future of new businesses themselves.

This is the April Dream of New Business Talks.

◆Media URL https://shinki-talks.com/

Our Vision for the Future: A Society Where Decision-Making Quality Transforms the Future of Business

In the field of new business, countless decisions are made every day.

However, most of these decisions are not shared externally, and only success stories are told after the fact.

What is truly important in new business development is the decision-making process itself, including:

・ Why was that judgment made?

・ Under what assumptions was the decision made?

・ What conflicts and trials and errors were involved?

Unless these are shared, similar failures and detours will be repeated.

New Business Talks records and shares the background, conflicts, and trials and errors of decision-making, thereby improving the quality of decisions made by future challengers.

Capitalizing on the Reality of Decision-Making

New businesses are often said to be "one in a thousand," with many ventures ending before they take shape.

However, the decisions made during these processes should all be assets to be utilized for the next challenge.

New Business Talks accumulates not only success stories but also the real-world decision-making behind them, transforming them into learning for society as a whole.

Goals and Initiatives Towards the End of 2026

By the end of 2026, we aim to record the real decision-making processes of over 100 companies and become a media read by over 100,000 new business managers.

By accumulating decision-making insights for society, we will increase the success rate of new businesses themselves.

New business managers from large corporations who are willing to cooperate in interviews are encouraged to contact us via the link below.

Contact us:

https://shinki-talks.com/contact/

Examples of Featured Articles

New Business Talks disseminates the realities of business creation through interviews with new business managers from large corporations.

・ANA Holdings Inc.

・Kansai Electric Power Co., Inc.

・Takara Standard Co., Ltd.

・Nippon Sheet Glass Co., Ltd.

・Ricoh Co., Ltd.

Interview article with ANA Holdings Inc.

Learning from ANA Study Fly: Commercializing "dormant skills" within the company and acquiring initial customers

URL：https://shinki-talks.com/column/762/

Interview article with Kansai Electric Power Co., Inc.

New Businesses Born from Kansai Electric Power's Challenging DNA: The 'SPARK' Internal Entrepreneurship Support System Paving the Way for the Next Core Business

URL：https://shinki-talks.com/column/547/

Interview article with Takara Standard Co., Ltd.

Takara Standard's "Second Founding" After Over 110 Years: The Prospects of New Businesses Leveraging Corporate Assets as Weapons

URL：https://shinki-talks.com/column/750/

Interview article with Nippon Sheet Glass Co., Ltd.

Nippon Sheet Glass's New Business Development Beyond "Material Sales": The Creative Technology Business Division's Challenge in Organization Building and the Path to 2030

URL：https://shinki-talks.com/column/498/

Interview article with Ricoh Co., Ltd.

How to Overcome the "Third-Year Wall" of New Business Programs: Learning from Ricoh TRIBUS on How to Create Continuously Evolving Operations

URL：https://shinki-talks.com/column/794/

About Horii Marketing Office Co., Ltd.

Horii Marketing Office Co., Ltd. is a company that provides marketing support primarily to large corporations and operates media.

It operates "New Business Talks," a web media for new business managers in large corporations, disseminating the realities of decision-making and challenges in corporate new business development through interview articles.

Through media operation and information dissemination, the company aims to form an ecosystem where new business managers in large corporations can share knowledge.

Location: Nishinomiya City, Hyogo Prefecture Representative: Dai Horii, Representative Director Media URL: https://shinki-talks.com/

Contact for this matter

Horii Marketing Office Co., Ltd.

Please contact us via the inquiry page below. https://shinki-talks.com/contact/