[April Dream] Shinki Jigyo Talks Aims to Be Japan's No. 1 New Business Media, Enhancing Decision-Making Quality
Horii Marketing Office Co., Ltd. aims to enhance the quality of decision-making for new business managers in large corporations and increase the success rate of new businesses in Japan through its web media "Shinki Jigyo Talks." The goal is to record the real decision-making processes of over 100 companies and reach over 100,000 new business managers by the end of 2026.
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- 📰 Published: April 2, 2026 at 02:21
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Our company endorses April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of "Shinki Jigyo Talks."
Horii Marketing Office Co., Ltd. (Headquarters: Nishinomiya City, Hyogo Prefecture, Representative: Dai Horii) aims to improve the quality of decision-making and increase the success rate of new businesses in Japan through its web media "Shinki Jigyo Talks," targeting new business managers in large corporations.
By improving the quality of each individual decision, we will change the future of new businesses themselves.
This is the April Dream of Shinki Jigyo Talks.
◆Media URL
https://shinki-talks.com/
## Our Vision: Towards a Society Where Decision-Making Quality Changes the Future of Business
In the field of new business, countless decisions are made every day.
However, most of them are not shared externally, and only success stories are told.
Originally, what is important in new business development is the decision-making process itself, such as:
- Why was that judgment made?
- Under what assumptions was the decision made?
- What conflicts and trials and errors were there?
Unless these are shared, similar failures and detours will be repeated.
Shinki Jigyo Talks will record and share the background, conflicts, and trial-and-error of decision-making, thereby improving the quality of decision-making for future challengers.
## Monetizing the Reality of Decision-Making
New businesses are often said to be "one in a thousand," with many challenges ending before they take shape.
However, the decisions made during that process should all be assets to be utilized next.
Shinki Jigyo Talks will accumulate not only success stories but also the reality of the decision-making behind them, transforming them into learning for society as a whole.
## Goals and Initiatives Towards the End of 2026
By the end of 2026, we aim to record the real decision-making processes of over 100 companies and become a media read by over 100,000 new business managers.
By accumulating decision-making in society, we will increase the success rate of new businesses themselves.
New business managers from large corporations who are willing to cooperate in interviews are welcome to contact us below.
Inquiries:
Horii Marketing Office Co., Ltd. (Headquarters: Nishinomiya City, Hyogo Prefecture, Representative: Dai Horii) aims to improve the quality of decision-making and increase the success rate of new businesses in Japan through its web media "Shinki Jigyo Talks," targeting new business managers in large corporations.
By improving the quality of each individual decision, we will change the future of new businesses themselves.
This is the April Dream of Shinki Jigyo Talks.
◆Media URL
https://shinki-talks.com/
## Our Vision: Towards a Society Where Decision-Making Quality Changes the Future of Business
In the field of new business, countless decisions are made every day.
However, most of them are not shared externally, and only success stories are told.
Originally, what is important in new business development is the decision-making process itself, such as:
- Why was that judgment made?
- Under what assumptions was the decision made?
- What conflicts and trials and errors were there?
Unless these are shared, similar failures and detours will be repeated.
Shinki Jigyo Talks will record and share the background, conflicts, and trial-and-error of decision-making, thereby improving the quality of decision-making for future challengers.
## Monetizing the Reality of Decision-Making
New businesses are often said to be "one in a thousand," with many challenges ending before they take shape.
However, the decisions made during that process should all be assets to be utilized next.
Shinki Jigyo Talks will accumulate not only success stories but also the reality of the decision-making behind them, transforming them into learning for society as a whole.
## Goals and Initiatives Towards the End of 2026
By the end of 2026, we aim to record the real decision-making processes of over 100 companies and become a media read by over 100,000 new business managers.
By accumulating decision-making in society, we will increase the success rate of new businesses themselves.
New business managers from large corporations who are willing to cooperate in interviews are welcome to contact us below.
Inquiries: