Releasing 'The Textbook for MEO Customer Acquisition and Promotion for Shops and Salons' on May 29, 2026: Solving the Challenge of Being 'Undiscovered' by Small Stores on Google Maps

## The Textbook for MEO Customer Acquisition and Promotion for Shops and Salons: A Guide to Getting Started and Achieving Results!

Chiaki Matsumoto, who provides business support for Eastern medicine fields such as Kampo pharmacies and acupuncture clinics, will release her new book, 'The Textbook for MEO Customer Acquisition and Promotion for Shops and Salons: A Guide to Getting Started and Achieving Results!' (2,200 yen including tax), on May 29, 2026.

This book focuses on MEO (Map Engine Optimization) using Google Maps and provides practical know-how for small salons and independent shops to be found by customers who want to visit immediately.

### Background: Why MEO Now?
Reducing the number of shops that 'are skilled but undiscovered.'

While social media presence and ad management have become commonplace, small businesses increasingly voice concerns like 'cannot keep spending time on posting' or 'anxiety about attracting customers despite stagnant follower growth.'

Amidst this, Google Maps search has recently been gaining attention.
By properly organizing store information on Google Maps, where users with high visiting intent search for terms like 'nail salon near me' or 'recommended chiropractor,' it becomes possible to attract customers without relying too heavily on advertisements.

This book explains MEO utilization techniques based on the 'customer perspective' rather than just technical settings.

### About the Author
The author, Chiaki Matsumoto, is a consultant who has continuously supported MEO for over 15 stores and 20 business operators monthly, primarily in Eastern medicine specialties like Kampo pharmacies, drugstores, and acupuncture clinics, over the past three years.
Upon opening her own personal aesthetic salon, she achieved a 90% repeat rate, an average customer spend of 40,000 yen, and a monthly turnover of 600,000 to 1,000,000 yen. As a Kampo pharmacist, she realized a 100% repeat rate and has contributed to sales growth for her consulting clients.

### Content
Focusing on content that MEO beginners can immediately practice, this book explains themes such as:
- How to organize Google Business Profiles
- Keyword design that leads to store visits
- Building a flow to naturally gather reviews
- How to use review response templates
- Profile design that resolves pre-visit anxiety
- Analyzing and improving customer acquisition via Google Maps
- How to create a customer acquisition flow linked with social media

It is structured for those without specialized technical knowledge, centering on tasks that can be started with just one smartphone.

### Table of Contents
CHAPTER 0 Why MEO Customer Acquisition Now?
CHAPTER 1 Knowing the Basics of MEO
CHAPTER 2 Understanding the Mechanism of MEO Customer Acquisition
CHAPTER 3 Finding Keywords Searched and Reasons to be Chosen
CHAPTER 4 Filling in the Basics 100%
CHAPTER 5 Creating a Mechanism to Naturally Gather Reviews
CHAPTER 6 How to Further Increase Customer Acquisition

### Results at Client Shops
Client shops that have implemented MEO measures have reported results such as:
- Acquiring 30 reviews in one month, leading to weekly bookings
- Google Maps referral rate increased to 46%
- Realizing a repeat rate of over 90%
- Increased customers visiting with the 'intent to become a regular' after seeing reviews
- Building a customer acquisition flow via Google Maps
- Realizing stable customer acquisition while combining with advertisements

A major feature of this book is its focus not just on increasing access, but on 'reaching the customers you want.'

### Author Profile
Chiaki Matsumoto
Kampo Pharmacist and Business Consultant.
She is active based on the belief that 'Eastern medicine is a technology that can improve many people's health. By learning business, I can deliver it to those who need it.'