Shimamura to Hold "Innerwear Fair" Starting July 1 (Wed)! Featuring Bargains and Products for Summer Concerns!

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefecture, Representative Director: Iichiro Takahashi) announces that it will hold an "Innerwear Fair" at Fashion Center Shimamura stores nationwide and online stores starting July 1 (Wed).

"Shimamura Innerwear Fair" to be Held!

The "Innerwear Fair," starting July 1 (Wed), will feature special promotions and bargain items, primarily for women's bras and innerwear, addressing summer concerns.

● Summer Heat Countermeasures (Non-wire Bras)

New non-wire bras from FIBER DRY and Super COOL, designed to combat the summer heat, are now available.

These are recommended bras for summer, suitable for everyday wear and even for sleeping.

・FIBER DRY x Heavy Rotation Non-wire Bra (CLOSSHI PREMIUM)

*Product is an example.

Features: Moisture-wicking and quick-drying (cup inner pocket), antibacterial and deodorizing (body fabric, cup inner pocket), resistant to deformation, straps resistant to twisting, resistant to pilling

Sizes: M, L, LL

Price: 1,419 yen (tax included)

・Super COOL Non-wire Bra (CLOSSHI PREMIUM)

*Product is an example.

Features: Contact cooling, antibacterial and deodorizing, breathable (body fabric), stretch, reduces odor from indoor drying

Sizes: M, L, LL

Price: 1,419 yen (tax included)

● Summer Coordination Countermeasures (Non-wire Bras)

For those who struggle with choosing underwear during the season of light clothing, non-wire bras that are easy to coordinate with outfits are now available.

・"Invisible Bra"

*Product is an example.

Points: The strap position is set wider and the band position is lower, making the bra less visible from back-open tops.

Sizes: M, L, LL

Price: 1,089 yen (tax included)

・"Visible Bra"

*Product is an example.

Points: The back features a lace design, recommended for sheer tops or tops with open backs.

Sizes: M, L, LL

Price: 1,089 yen (tax included)

● Convenient Series (Non-wire Bras)

Non-wire bras that are easy to put on and take off are now available. The "Wearable Bra" can be worn by stepping into it from your feet. The "Openable Bra" can be put on and taken off from the front.

・Wearable Bra

Sizes: L, LL, 3L, 4L

Price: 1,089 yen (tax included)

・Openable Bra

Sizes: L, LL, 3L, 4L

Price: 1,089 yen (tax included)

● Plus-Size Series (Bras and Innerwear)

Products addressing summer concerns are now available in plus sizes. Tags with detailed explanations from influencers are included.

*Product is an example. *Product is an example.

● Summer Heat Countermeasures (Innerwear)

New innerwear from FIBER DRY and Super COOL are now available.

Additionally, the Sweat Lab series offers innerwear specifically designed for sweat management (sweat-absorbing innerwear, underarm sweat countermeasure innerwear).

*Product is an example.

*Product is an example.

● Happy Bags (In-store Only)

Limited-edition Happy Bags will be sold during the Innerwear Fair. We have prepared six types of bargain Happy Bags, including bra sets and cool innerwear sets.

Shimamura Group Official App & Shimamura Official SNS Here

https://www.shimamura.gr.jp/sns/

Find a Store Near You Here

https://www.shimamura.gr.jp/shop/?corp=1

Shimamura Group Online Store "Shimamura Park"

https://www.shop-shimamura.com/

Inquiries

<For Media/PR Inquiries> Inquiry Form https://www.shimamura.gr.jp/faq/contact

<Other Inquiries> Main Phone Number 048-631-2111 (Reception Hours: Weekdays 10:00-17:00)