Shimamura's Private Brand 'CLOSSHI PREMIUM' Chou COOL Series Surpasses 17 Million Units in Cumulative Sales!

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama-shi, Saitama; Representative Director: Ichiro Takahashi) is pleased to announce that the 'Chou COOL' series under its private brand 'CLOSSHI PREMIUM,' available at Fashion Center Shimamura stores nationwide, has surpassed 17 million units in cumulative sales. ■ Chou COOL Series Surpasses 17 Million Units Sold The Chou COOL series reached the 17 million units milestone as of May 17. Launched in 2018 under the CLOSSHI PREMIUM label, the series has expanded its customer base as a product line capable of handling recent heatwaves. ● What is Chou COOL? Based on the concept of 'Choose, Find, and Feel the Chill,' these products offer excellent cool-to-the-touch properties that exceed the company's internal standards by twofold. The strong cooling sensation at the moment of contact ensures comfort during hot summers. * The Q-MAX value (an index quantifying the 'amount of heat transfer' at the moment skin touches the fabric) has reached 0.4 for innerwear and 0.5 for bed pads and rugs. ■ Product Lineup ● Innerwear - Chou COOL Inner (CLOSSHI PREMIUM) Sizes: S, M, L, LL, 3L, 4L, 5L *Available sizes vary by color and type. Price: 979 yen (tax included) for S–LL, 1,089 yen (tax included) for 3L–5L. - Chou COOL Inner (CLOSSHI PREMIUM) Sizes: M, L, LL, 3L *Available sizes vary by color and type. Price: 979 yen (tax included) for M–LL, 1,089 yen (tax included) for 3L. ● Bed Pads - Chou COOL Bed Pad (CLOSSHI PREMIUM) Price: Single size 2,970 yen (tax included), Semi-double/Double size 4,070 yen (tax included). ● Center Rugs - Chou COOL Center Rug (CLOSSHI PREMIUM) Price: Approx. 1.5 tatami size 5,170 yen (tax included), 2 tatami size 6,270 yen (tax included), 3 tatami size 8,470 yen (tax included), 4 tatami size 10,670 yen (tax included). ■ About CLOSSHI and CLOSSHI PREMIUM 'CLOSSHI' is Shimamura's private brand with a focus on materials and craftsmanship. Based on the concept of 'the joy of choosing today's fashion from your closet' and 'everyday life you can feel,' it supports a 'richer' and 'more enjoyable' life with a commitment to comfort in wearing, usage, and touch. There is a reason for that comfort. 'CLOSSHI PREMIUM' is the premium line of 'CLOSSHI,' offering even higher functionality to meet customer needs. ■ June 19 is 'Chou COOL / COOL Day'! June 19 has been designated as 'Chou COOL / COOL Day' (6: Mutcha, 19: Ii Cool - Japanese wordplay). Please take this opportunity to try the comfortable and high-performance 'Chou COOL / COOL' series.