Shimamura Launches "Cho COOL" Series Bedding and Center Rugs from PB "CLOSSHI PREMIUM" Again This Year! Improved Texture and Breathability for Enhanced Comfort

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefecture; Representative Director: Iichiro Takahashi) announces the launch of bedding and center rugs from its private brand "CLOSSHI PREMIUM" "Cho COOL" (Cool) series again this year at Fashion Center Shimamura stores nationwide. These products are recommended for heatstroke prevention and energy-saving measures. ■ About "Cho COOL" "Cho COOL" is a product with excellent contact cooling, achieving twice our company's standard (*), based on the concept of "Choose, Find, Cool Sensation." It is developed under the PB "CLOSSHI PREMIUM." The strong cool sensation upon touch allows you to spend a comfortable summer. In addition to "contact cooling," it also has a "sustained cooling" function, so the cool sensation upon touch lasts longer. *...The contact cooling value is twice our company's standard. ■ Cho COOL Fitted Sheet, Pillow Pad, Pillow Cover, Pillow The texture of the "sustained cooling" cool surface on the outer fabric can be chosen from two types: "mochi-like" and "smooth." We have improved the feel from the previous "soft" to "mochi-like" and from "hard" to "smooth." The back is made of pile material, making it reversible for use according to the temperature. Furthermore, it is a product that combines anti-mite, quick-drying, anti-pilling, antibacterial and deodorizing, moisture absorption and release, and deodorizing functions, allowing you to spend a comfortable summer. ▼ Special page here https://www.shimamura.gr.jp/shimamura/sp/spcool-bedding2026ss/ ● Product Lineup ・Cho COOL Fitted Sheet (CLOSSHI PREMIUM) Price: Single size 2,970 yen (tax included), Semi-double size/Double size 4,070 yen (tax included) ・Cho COOL Pillow Pad/Pillow Cover (CLOSSHI PREMIUM) Sizes: 35×50cm, 43×63cm Price: From 649 yen (tax included) ・Cho COOL Pillow (CLOSSHI PREMIUM) Price: 35×50cm 1,419 yen (tax included), 43×63cm 1,639 yen (tax included) ■ Cho COOL Center Rug In addition to "contact cooling" and "sustained cooling" functions, "water repellent processing" makes it resistant to dirt and easy to clean. The filling uses 20mm thick high-rebound urethane, providing a fluffy and resilient feel that also serves as a "soundproofing measure" to reduce footsteps. This year, the back lining has been made with a mesh specification, improving breathability and making it more comfortable. ▼ Special page here https://www.shimamura.gr.jp/shimamura/sp/spcool-rug2026ss/ ● Product Lineup ・Cho COOL Center Rug (CLOSSHI PREMIUM) Price: Approx. 1.5 tatami mats 5,170 yen (tax included), Approx. 2 tatami mats 6,270 yen (tax included), Approx. 3 tatami mats 8,470 yen (tax included), Approx. 4 tatami mats 10,670 yen (tax included) ■ About CLOSSHI・CLOSSHI PREMIUM "CLOSSHI" is Shimamura's private brand that focuses on materials and craftsmanship. Imagining the "joy of choosing today's fashion from your closet," it is based on the concept of "a daily life you can feel," focusing on comfort in wearing, using, and touching, and supporting a "richer" and "more enjoyable" life. There is a reason for its comfort. "CLOSSHI PREMIUM" is the premium line of "CLOSSHI." It has higher functionality and supports customers' "wouldn't it be nice if" desires. ■ Search for nearby stores here https://www.shimamura.gr.jp/shop/?corp=1 ■ Shimamura Group official app/SNS here https://www.shimamura.gr.jp/sns/ ■ Shimamura Group online store 'Shimamura Park' https://www.shop-shimamura.com/ ■ Contact Information Inquiry form https://www.shimamura.gr.jp/faq/contact Representative phone 048-631-2111 (Reception hours: Weekdays 10:00-17:00)