Shimamura Launches "FIBER DRY Sarat UV Parasol Hat" from PB "CLOSSHI" and "CLOSSHI PREMIUM" with Optimal Features for Summer Outings!

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukurocho, Omiya-ku, Saitama City, Saitama Prefecture; Representative Director: Yuichiro Takahashi) announces the launch of the "FIBER DRY Sarat UV Parasol Hat" this year at Fashion Center Shimamura stores nationwide, from its private brands "CLOSSHI" and "CLOSSHI PREMIUM." This product combines both UV protection and heat counter-measures, making it ideal for summer. ■ About "FIBER DRY" "FIBER DRY" is a product line developed by the Shimamura Group under the slogan "Choose, Find, Comfort." It meets proprietary standards for excellent comfort, focusing on wearability. ■ About "FIBER DRY Sarat UV Parasol Hat" With the upcoming expansion of demand for outings, increased UV radiation, and a rise in recent extreme heat days, UV protection during outdoor activities has become essential. The "FIBER DRY Sarat UV Parasol Hat" is equipped with functions that simultaneously provide UV protection and heat counter-measures. It is an item that allows for UV protection even in outdoor events and outing scenes where it is difficult to use a parasol. The lineup is available in both "CLOSSHI" and "CLOSSHI PREMIUM" versions. ● Common Features ・UV Protection Starting this season, in addition to the brim, the crown part also adopts the highest UV protection factor, "UPF50+". ・Heat Shielding Starting this season, heat-shielding processing is applied to both the brim and the crown part, suppressing the temperature rise around the face during wear. ・Breathability The excellent breathable ventilation specification (side mesh cutouts) provides good airflow and comfort. (Image: Ventilation specification) ・Quick-drying and Absorbent The sweatband part has quick-drying and absorbent functions, efficiently absorbing and spreading sweat, and drying quickly. ■ Product Lineup ・FIBER DRY Sarat UV Parasol Hat (CLOSSHI) Sizes: Head circumference 56cm, 57.5cm, 60cm Price: 1,639 yen (tax included) ・FIBER DRY Sarat UV Parasol Hat (CLOSSHI PREMIUM) Equipped with a "cool-touch" function in the hat's neck drape, providing a cool sensation the moment it is touched. Sizes: Head circumference 56cm, 57.5cm, 60cm Price: 1,969 yen (tax included) ● Product Images (Examples) CLOSSHI CLOSSHI CLOSSHI PREMIUM CLOSSHI PREMIUM ■ About CLOSSHI and CLOSSHI PREMIUM "CLOSSHI" is Shimamura's private brand that focuses on materials and craftsmanship. Imagining the joy of choosing today's fashion from the closet and with the concept of "a daily life you can feel," it is committed to wearability, usability, and touch, supporting "richer" and "more enjoyable" living. There is a reason for its comfort. "CLOSSHI PREMIUM" is the luxury line of "CLOSSHI." It offers higher functionality, supporting customers' "wish it existed" desires. ■ May 18th is "FIBER DRY" Day! May 18th has been designated as "FIBER DRY" Day. Please take this opportunity to try the comfortable and highly functional "FIBER DRY" series. ■ Search for nearby stores here: https://www.shimamura.gr.jp/shop/?corp=1 ■ Shimamura Group official app/SNS here: https://www.shimamura.gr.jp/sns/ ■ Shimamura Group official online store 'Shimamura Park': https://www.shop-shimamura.com/ ■ Contact Information Contact form: https://www.shimamura.gr.jp/faq/contact Main phone: 048-631-2111 (Reception hours: Weekdays 10:00-17:00)