Shimamura Launches 'Good Lakutive' x 'Shumito Club' x 'Nippon Travel Agency' Collaboration Campaign on 4/29! Releasing Travel-Perfect Products Based on Senior Feedback
Shimamura Co., Ltd. will launch a collaboration with Ostance Inc.'s senior SNS 'Shumito Club' starting April 29, featuring travel apparel designed based on senior users' real feedback. A campaign offering Nippon Travel Agency coupons will also be held for app-registered purchasers.
📋 Article Processing Timeline
- 📰 Published: April 26, 2026 at 18:10
- 🔍 Collected: April 26, 2026 at 09:31
- 🤖 AI Analyzed: April 26, 2026 at 10:11 (39 min after Collected)
Shimamura Co., Ltd. (Headquarters: Omiya-ku, Saitama City; Representative Director: Iliichiro Takahashi) will release collaboration products with Ostance Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Ryoto Kikukawa), operator of Japan's largest senior SNS 'Shumito Club,' starting April 29 (Wed).
To commemorate this collaboration, a campaign will be conducted with the cooperation of Nippon Travel Agency Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Keigo Yoshida), offering 5,000 yen travel coupons to 100 winners by lottery.
■ Planning products perfect for travel based on senior voices
In December 2025, a survey was conducted among 380 'Shumito Club' users. Reflecting their real voices, items perfect for travel have been commercialized under Shimamura's original brand 'Good Lakutive.' Under the theme 'Good travel starts with choosing good clothes,' products will be available at Shimamura stores nationwide and online from 4/29.
According to the survey, features sought for travel clothes included wrinkle resistance, ease of temperature adjustment, and stretchability. Regarding colors, there was a trend toward wearing fresh colors overall. These voices were reflected in product planning and coordination.
■ Collaboration Products
- Ladies' Pullover: 1,089 yen (tax included)
Features accent colors and mellow-edged details for a gentle, youthful look. Includes a cool-touch function for comfort in hot weather.
- Ladies' Cardigan: 1,089 yen (tax included)
A simple topper design for easy styling. Features quick-dry properties and UV protection.
- Ladies' Pants: 1,639 yen (tax included)
Synthetic material with cool-touch function. Machine washable for easy maintenance.
- Ladies' Shirt: 1,639 yen (tax included)
Absorbent and quick-drying. Machine washable and easy-care.
- Ladies' Pants: 2,189 yen (tax included)
3D pattern design for a comfortable fit. 2-way stretch allows flexible movement. Features quick-dry, UV protection, and easy-care functions.
■ Campaign Overview
Application Period: April 29, 2026 – May 31, 2026.
Prize: 5,000 yen travel coupon for 100 winners usable at Nippon Travel Agency.
Eligibility: Registered 'Shimamura Park' app members who purchase 'Good Lakutive' collaboration items while presenting their app ID at Shimamura stores. Application requires 1 coupon (issued for every 100 points earned; 1 point per 100 yen excluding tax).
■ About 'Good Lakutive'
A Shimamura original brand providing comfort across various scenes from travel to daily life through functional features.
■ About 'Shumito Club'
A senior SNS with approximately 420,000 members aged 50–70, where users interact through hobbies like travel and sports.
To commemorate this collaboration, a campaign will be conducted with the cooperation of Nippon Travel Agency Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Keigo Yoshida), offering 5,000 yen travel coupons to 100 winners by lottery.
■ Planning products perfect for travel based on senior voices
In December 2025, a survey was conducted among 380 'Shumito Club' users. Reflecting their real voices, items perfect for travel have been commercialized under Shimamura's original brand 'Good Lakutive.' Under the theme 'Good travel starts with choosing good clothes,' products will be available at Shimamura stores nationwide and online from 4/29.
According to the survey, features sought for travel clothes included wrinkle resistance, ease of temperature adjustment, and stretchability. Regarding colors, there was a trend toward wearing fresh colors overall. These voices were reflected in product planning and coordination.
■ Collaboration Products
- Ladies' Pullover: 1,089 yen (tax included)
Features accent colors and mellow-edged details for a gentle, youthful look. Includes a cool-touch function for comfort in hot weather.
- Ladies' Cardigan: 1,089 yen (tax included)
A simple topper design for easy styling. Features quick-dry properties and UV protection.
- Ladies' Pants: 1,639 yen (tax included)
Synthetic material with cool-touch function. Machine washable for easy maintenance.
- Ladies' Shirt: 1,639 yen (tax included)
Absorbent and quick-drying. Machine washable and easy-care.
- Ladies' Pants: 2,189 yen (tax included)
3D pattern design for a comfortable fit. 2-way stretch allows flexible movement. Features quick-dry, UV protection, and easy-care functions.
■ Campaign Overview
Application Period: April 29, 2026 – May 31, 2026.
Prize: 5,000 yen travel coupon for 100 winners usable at Nippon Travel Agency.
Eligibility: Registered 'Shimamura Park' app members who purchase 'Good Lakutive' collaboration items while presenting their app ID at Shimamura stores. Application requires 1 coupon (issued for every 100 points earned; 1 point per 100 yen excluding tax).
■ About 'Good Lakutive'
A Shimamura original brand providing comfort across various scenes from travel to daily life through functional features.
■ About 'Shumito Club'
A senior SNS with approximately 420,000 members aged 50–70, where users interact through hobbies like travel and sports.