Shimamura's 'Iki-Iki Lab' Bra and Girdle Series Surpasses 600,000 Units Sold! Collaboration Products Further Expanded!

Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefecture; Representative Director: Eiichiro Takahashi) is pleased to announce that the 'Iki-Iki Lab' bra and girdle series, developed at Fashion Center Shimamura stores nationwide, has surpassed 600,000 units in cumulative sales. 'Iki-Iki Lab' is a series born from the rising awareness of health and wellness. With the catchphrase 'Lively Days,' it offers products that support health maintenance activities through the private brands 'CLOSSHI' and 'CLOSSHI PREMIUM.' Launched in fiscal year 2025, the 'Iki-Iki Lab' bra and girdle series has achieved 600,000 units in cumulative sales in just 13 months since its release. Due to strong sales, we are expanding the product lineup and store shelf space. In particular, we are further enhancing our collaboration products with 'Phiten' and 'Karada Factory,' which have been performing well. Regarding the 'Iki-Iki Lab' x 'Phiten' collaboration: These products were developed using Phiten's proprietary technology. They are recommended as daily items that are easy to incorporate into various scenes, from long desk work and standing work to fitness, and are easy to continue using naturally. They are developed under 'CLOSSHI PREMIUM.' Product lineup: Posture Support Half Top (M, L, LL, 3L: 1,419 yen including tax), Posture Support Inner with Cups (M, L, LL, 3L: 1,639 yen including tax). Regarding the 'Iki-Iki Lab' x 'Karada Factory' collaboration: These products are designed for comfort in various scenes, from relaxing at home to casual outings. They are developed under 'CLOSSHI PREMIUM.' Product lineup: Posture Support Non-wire Bra (M, L, LL, 3L, 4L, 5L: 1,639 yen including tax), Posture Supporter (M, L, LL, 3L, 4L, 5L: 1,639 yen including tax). *Available sizes vary by store.