Shimamura's Private Brand "CLOSSHI PREMIUM" Launches New Sneakers with ASHI-TORE Insoles, Developed from Customer Feedback for Desired Functionality
Shimamura Co., Ltd. announced the launch of "Posture Support Sneakers" equipped with ASHI-TORE insoles under its private brand "CLOSSHI PREMIUM." These sneakers, designed to improve posture and reduce fatigue during long walks, will be available from April 14, 2026, at select Fashion Center Shimamura stores and its online store. The product development was based on a survey of Instagram followers, focusing on high-demand features like "less fatigue during long walks" and "posture correction."
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 18:10
- 🔍 Collected: April 14, 2026 at 09:31
- 🤖 AI Analyzed: April 16, 2026 at 03:13 (41h 41m after Collected)
Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefecture; Representative Director: Yuichiro Takahashi) will release "Posture Support Sneakers" featuring ASHI-TORE insoles from its private brand "CLOSSHI PREMIUM" on April 14, 2026 (Tuesday). These sneakers will be sold at select Fashion Center Shimamura stores and the online store. The ASHI-TORE insole is designed to correctly form the arch of the foot, improve toe lift, and support walking posture. It enables proper use of foot muscles, leading to improved posture and reduced fatigue during extended walking. The insole has patent number 6799881 and incorporates three key features: a Force Pad for toe movement and lift support, a Cuboid Support to stabilize the cuboid bone for correct posture, and a Calcaneal Pad to form the arch under the cuboid bone for body balance. The women's sneakers (CLOSSHI PREMIUM x ASHI-TORE) are priced at 2,970 yen (tax included) and available in M and L sizes.