Shimamura's 'as-ideal' and 'JTB' Collaborate! Sales of Collab Products and Campaigns Start April 15
思夢樂旗下服飾品牌「as-ideal」與知名旅行社 JTB 聯名，自 4 月 15 日起發售專為旅行設計的聯名服飾，並舉辦旅遊禮券抽獎活動。
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 18:10
- 🔍 Collected: April 14, 2026 at 09:31
- 🤖 AI Analyzed: May 16, 2026 at 21:26 (779h 55m after Collected)
Shimamura Co., Ltd. announced a collaboration between its joint development brand 'as-ideal' and the travel professional JTB Co., Ltd. Sales of collaboration products and a giveaway campaign will begin on April 15. The 'as-ideal' clothing line, created with Hiroko Koshino's HK CREATION TEAM, now features items incorporating travel tips from JTB's veteran tour conductors, such as stole-attached shirts for temperature control and photogenic bright shirts. Products will be available at Shimamura stores nationwide and online. Additionally, 100 app members who purchase 'as-ideal' items can win a 5,000-yen 'JTB Travel Gift' valid for online reservations on the JTB website.