Birthday to Hold Pompompurin x Birthday Collaboration Campaign Starting Saturday, April 11th!
Shimamura's baby and kids brand 'Birthday' will launch a collaboration with Sanrio's Pompompurin on April 11th. Features exclusive merch and an in-store AR photo frame giveaway.
📋 Article Processing Timeline
- 📰 Published: April 11, 2026 at 18:10
- 🔍 Collected: April 11, 2026 at 12:09
- 🤖 AI Analyzed: April 20, 2026 at 00:30 (204h 21m after Collected)
Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukurocho, Omiya-ku, Saitama City, Saitama Prefecture; Representative Director: Iichiro Takahashi) announces that the Shimamura Group's baby and children's goods brand, Birthday, will hold a collaboration campaign with "Pompompurin" starting Saturday, April 11th.
■ Product Sales
Starting Saturday, April 11th, a wide range of products including Pompompurin outerwear and miscellaneous goods will be sold at Birthday stores nationwide.
▼ Special Page is Here
https://www.s-birthday.com/pompompurin_260411/
■ Campaign
● In-Store
During the campaign period from Saturday, April 11th to Tuesday, April 14th, customers who visit a Birthday store will receive a Birthday-original Pompompurin AR photo frame. It can be downloaded and used by scanning the 2D code printed on the campaign promotional materials inside the store.
● SNS
■ Product Sales
Starting Saturday, April 11th, a wide range of products including Pompompurin outerwear and miscellaneous goods will be sold at Birthday stores nationwide.
▼ Special Page is Here
https://www.s-birthday.com/pompompurin_260411/
■ Campaign
● In-Store
During the campaign period from Saturday, April 11th to Tuesday, April 14th, customers who visit a Birthday store will receive a Birthday-original Pompompurin AR photo frame. It can be downloaded and used by scanning the 2D code printed on the campaign promotional materials inside the store.
● SNS