Shikoku Chemicals Begins Sponsoring Nippon Broadcasting's "All Night Nippon"
Shikoku Chemicals Holdings will begin sponsoring Nippon Broadcasting's late-night radio program "All Night Nippon" on Tuesdays starting April 2026. The sponsorship will commence with the first broadcast featuring new personality Ichiro Yamaguchi of Sakanaction, airing original commercials across 36 national stations. The aim is to increase brand recognition among a new generation of listeners through a catchy jingle.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 01:01
- 🔍 Collected: April 1, 2026 at 01:06 (5 min after Published)
- 🤖 AI Analyzed: April 15, 2026 at 21:12 (356h 6m after Collected)
Shikoku Chemicals Holdings Corporation (Headquarters: Marugame City, Kagawa Prefecture; Representative Director and President: Mitsunori Watanabe; hereinafter "the Company") will begin sponsoring Nippon Broadcasting's late-night radio program "All Night Nippon" on Tuesdays, which is broadcast on 36 national stations with Nippon Broadcasting as the key station, starting from April 2026, with the first broadcast featuring Ichiro Yamaguchi of Sakanaction, who will be taking on the role of new personality.
Coinciding with the start of this sponsorship, the Company will broadcast its original commercial for the first time on a nationally networked radio program. This commercial was produced with the aim of widely recognizing the Company's name through a familiar melody, "Do you know Shikoku Chemicals♪."
"All Night Nippon" has been loved by many listeners since its first broadcast in 1967, with personalities who have colored the times. We are very pleased to be able to start sponsoring the program at this new milestone with Mr. Yamaguchi's appointment, and we aim to expand contact points with the next generation of listeners and improve brand recognition.
■ Sponsorship Overview
Program Name: All Night Nippon
Broadcasting Station: Nippon Broadcasting (36 national stations)
Broadcast Date and Time: Every Tuesday 25:00-27:00
Sponsorship Start Date: April 7, 2026
■ Click here for the commercial video
Shikoku Chemicals Holdings Corporate Commercial "Unknowingly, Somewhere in Your Life"
https://www.youtube.com/embed/MrkE62qd0Xc?autoplay=0&fs=1&rel=0
Keywords: All Night Nippon, Radio CM, radiko, Nippon Broadcasting, Ichiro Yamaguchi, Sakanaction, New Personality, Late-night Radio, Music, Radio
Coinciding with the start of this sponsorship, the Company will broadcast its original commercial for the first time on a nationally networked radio program. This commercial was produced with the aim of widely recognizing the Company's name through a familiar melody, "Do you know Shikoku Chemicals♪."
"All Night Nippon" has been loved by many listeners since its first broadcast in 1967, with personalities who have colored the times. We are very pleased to be able to start sponsoring the program at this new milestone with Mr. Yamaguchi's appointment, and we aim to expand contact points with the next generation of listeners and improve brand recognition.
■ Sponsorship Overview
Program Name: All Night Nippon
Broadcasting Station: Nippon Broadcasting (36 national stations)
Broadcast Date and Time: Every Tuesday 25:00-27:00
Sponsorship Start Date: April 7, 2026
■ Click here for the commercial video
Shikoku Chemicals Holdings Corporate Commercial "Unknowingly, Somewhere in Your Life"
https://www.youtube.com/embed/MrkE62qd0Xc?autoplay=0&fs=1&rel=0
Keywords: All Night Nippon, Radio CM, radiko, Nippon Broadcasting, Ichiro Yamaguchi, Sakanaction, New Personality, Late-night Radio, Music, Radio
FAQ
What program will Shikoku Chemicals Holdings start sponsoring?
It will be Nippon Broadcasting's late-night radio program "All Night Nippon" on Tuesdays.
When will the program sponsorship begin?
It will start on April 7, 2026, coinciding with the first broadcast featuring the new personality, Ichiro Yamaguchi of Sakanaction.