Care & Styling Brand 'SHIGUSA.' Wins 'TOPAWARDS ASIA', an Invitation-Only Packaging Design Award in Asia!

SHIGUSA. Co., Ltd. (Headquarters: Minato-ku, Tokyo / CEO: Daiki Hanaoka) announces that the packaging design of its professional salon-use care & styling brand 'SHIGUSA.', based on the concept of 'Infusing hair with style retention and fragrance.', has been selected as a winning work at 'TOPAWARDS ASIA', an invitation-only packaging design award exclusive to Asia. SHIGUSA.'s award page has been published on the official TOPAWARDS ASIA website.

[Notice of Award]

● What is TOPAWARDS ASIA?
Born in 2016, it is an invitation-only packaging design award exclusive to Asia. It features a unique judging process where, instead of a regular application system, unique works selected from Asian countries by prominent creators on an invitation basis are judged by globally active designers and creators. By using such a process, works that might not be seen in other awards can win, with the aim of becoming a 'packaging design award chosen by everyone.' The winning works are featured and broadcasted on the TOPAWARDS ASIA website and SNS.

web: https://www.topawardsasia.com/
Instagram: https://www.instagram.com/topawardsasia/

● Award Highlights
SHIGUSA. is a brand that simultaneously pursues hair style holding power, fragrance, and usability for hairdressers. The development background was inspired by the fact that styling product containers often get sticky and dirty during use, and there are few pump-type products available. In the award page, it is highlighted that the pump and container were designed with original molds, and the base design was inspired by antique bottles.
SHIGUSA.'s packaging is designed under the theme of 'luxury antique', intended to naturally blend into sophisticated spaces. In addition, by designing the pump and container with an original mold and applying a texture reminiscent of an antique bottle to the base, a balance between design aesthetics and usability is achieved.

▼ TOPAWARDS ASIA Official Website 'SHIGUSA.' Introduction Page
https://www.topawardsasia.com/winners/shigusa

● The Creative Team Behind the Award
Mr. Hiroki Yasukawa (General Incorporated Association ZUAN UNION) handled the design, and Ms. Kotoka Izumi (IN Inc.) was in charge of art direction and photography. Through discussions with hairdressers, the two creators responded with their respective expertise to our high ideal of 'a product that is truly easy to use in salon work, yet makes the space look beautiful the moment it is placed.' This gave shape to SHIGUSA.'s unique functional beauty and worldview. They are officially credited on the TOPAWARDS ASIA award page.

SHIGUSA. Chief Creative Officer (CCO) / Design
Mr. Hiroki Yasukawa (General Incorporated Association ZUAN UNION)
Mr. Yasukawa joined SAMURAI, led by Kashiwa Sato, in 2010. After being involved in the branding of numerous major companies, he founded the General Incorporated Association ZUAN UNION in 2021. He is currently active as a representative director, art director, and graphic designer, and also serves as CCO at multiple companies. Furthermore, he champions a style of organizing the optimal team for each project by bringing together creators from various fields such as graphics, space, web, video, photography, and music. As the CCO of SHIGUSA. Co., Ltd., he elevated the brand into product design equipped with the brand's overall framework and elegance.

Art Direction / Photography
Ms. Kotoka Izumi (IN Inc.)
Ms. Kotoka Izumi started her activities as an illustrator in 2016 and co-founded IN Inc. in 2020. She is listed as a photographer on IN Inc.'s management page, and in addition to her own creative production, she also serves as the art director for the apparel brand 'Knuth Marf'. In recent years, her appointments as a photographer have expanded; she was appointed as a photographer for BARNEYS NEW YORK's 2026 Spring/Summer season visuals, and is credited as Photography: KOTOKA IZUMI (IN Inc.) in 'CYAN ISSUE 42' to be released in 2025. For SHIGUSA., she translated the visual expression to include the texture and atmosphere of the photos, greatly contributing to the completion of the SHIGUSA.-like worldview.

● SHIGUSA. Brand Concept & Product Features
Infusing hair with style retention and fragrance.
~ Bringing salon styling closer to you ~

A new hair styling brand that fuses professional styling power and care power. In addition to usability, it expresses the thoughtfulness unique to hairdressers by focusing on design and fragrance.
Also, as common features across the series, it adopts a formulation design that uses heat as an ally to keep hair styles, a citrus floral woody scent, and incorporates cuticle care and scalp care ingredients. The packaging, clad in a luxury antique atmosphere, produces the brand's worldview as an impressive design reminiscent of overseas luxury hotels.
SHIGUSA. offers four items: Hard Jelly, Watery Hair Balm, Serum-in Hair Milky, and Heat Repair Lock Hair Oil. On the award page, these four items are also introduced as the representative lineup of the brand.

(From left)
SHIGUSA. Hard Jelly
/ 250g, 3,080 yen (tax included)
SHIGUSA. Watery Hair Balm
/ 250g, 3,080 yen (tax included)
SHIGUSA. Serum-in Hair Milky
/ 250g, 3,080 yen (tax included)
SHIGUSA. Heat Repair Lock Hair Oil
/ 120mL, 3,080 yen (tax included)

● Comment from SHIGUSA. Representative
'We are deeply honored to have been selected as a winning work of TOPAWARDS ASIA. SHIGUSA. is a brand developed with the aim of achieving both usability in professional settings and a design that makes everyday gestures look beautiful. I feel that Mr. Hiroki Yasukawa brought out the brand's axis and presence, and Ms. Kotoka Izumi brought out the atmosphere and temperature residing in that worldview, carefully expressing parts that words alone cannot reach. I believe that without the power of these two, we could not have reached the expression of SHIGUSA. that led to this award. Encouraged by this award, we will continue to explore product making that is valuable to both hairdressers and customers.'