Cultivating the 'Judgment Framework' for the AI Era: SHIFT AI Launches Official YouTube Channel 'SHIFT AI ch'

SHIFT AI Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shodai Kiuchi), with the mission of 'making Japan an AI-advanced nation,' will launch its official YouTube channel, 'SHIFT AI ch,' on Friday, March 27, 2026. This channel aims to update the mindset and decision-making criteria of business professionals, focusing on the 'judgment framework' required in the AI era. Beyond just how to use AI tools, the channel will broadcast content that visualizes the thinking methods necessary for the AI era, covering diverse themes such as work, organization, learning, and career.

Background: Why is SHIFT AI launching an official YouTube channel now?

Due to the rapid evolution of generative AI, the value of traditional success formulas and skills is changing at an unprecedented speed. In such an era, what becomes important is not just the amount of knowledge, but the 'thinking OS' itself—how one perceives things and decides how to judge them. SHIFT AI believes that what is needed in the AI era is not just increasing new knowledge, but opportunities for 'Unlearning'—intentionally letting go of past success experiences and stereotypes. The difference between those who master AI and those who do not lies not in ability, but in the difference in thinking, specifically 'what premises they use to view the world.' 'SHIFT AI ch' was established as a place to question these premises and as a platform where everyone, from AI experts to beginners, can continue to learn together.

Features: A New Standard for 'AI Media' Presented by SHIFT AI ch

Unique 'Thinking OS x Structural Visualization' Format

The channel will feature talk shows and other programs that question the premises of thinking while crossing diverse themes such as work, organization, management, learning, ethics, and happiness. It provides content that coexists as both a unique learning experience and entertainment, using spatial production and CG expression to visualize the structure of thought.

'Multi-Layered Funnel Design' Connecting Beginners to Experts

By clearly defining the roles of multiple programs—from the entry point of 'AI seems interesting' to the domain of 'I want to know and think deeply'—the channel supports step-by-step updates to thinking.

Practical Knowledge Linked to the Community

Based on the insights from the 'SHIFT AI' generative AI community, which has the highest number of users, the channel will broadcast information required at the forefront of business and the 'essential questions' necessary for individuals to survive in the post-singularity era.

Channel Overview

Channel Name: SHIFT AI ch

Official URL: https://www.youtube.com/@SHIFTAIch

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