Cultivating a "Decision-Making Framework" for the AI Era. SHIFT AI Launches Official YouTube Channel "SHIFT AI ch"

SHIFT AI Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shota Kiuchi), with the mission of "Making Japan an AI Advanced Nation," will launch its official YouTube channel "SHIFT AI ch" on Friday, March 27, 2026. This channel aims to update the mindset and decision-making criteria of business professionals, focusing on the "decision-making framework" required in the AI era. Beyond just how to use AI tools, the channel will deliver content that visualizes the thinking methods necessary for the AI era, spanning diverse themes such as work, organization, learning, and career.

Background: Why is SHIFT AI launching an official YouTube channel now?

The rapid evolution of generative AI is changing the value of traditional success formulas and skills at an unprecedented speed. In such an era, what becomes important is not merely the amount of knowledge, but the "OS of thought" itself, which determines the premises on which things are perceived and how decisions are made.

At SHIFT AI, we believe that what is needed in the AI era is not just acquiring new knowledge, but also the opportunity for "Unlearning" – intentionally letting go of past successful experiences and fixed ideas. The difference between those who master AI and those who don't lies not in their abilities, but in the difference in their thinking – "on what premises do they view the world?"

"SHIFT AI ch" was established as a platform for re-examining these thought premises, where everyone from AI experts to beginners can continue learning together.

Features: The New Standard for "AI Media" Proposed by SHIFT AI ch

Unique Format: "Thought OS × Structure Visualization"

The channel will feature talk shows and other programs that re-examine the premises of thinking, spanning diverse themes such as work, organization, management, learning, ethics, and happiness. It will provide content that combines unique learning experiences with entertainment experiences, visualizing the structure of thought using spatial staging and CG expressions.

"Multi-Funnel Design" Connecting Beginners to Experts

By clearly dividing the roles of multiple programs, from the entry point of "AI seems interesting" to the realm of "I want to know and think deeply," the channel supports gradual updates in thinking.

Community-Linked Practical Knowledge

Based on the expertise of "SHIFT AI," the No. 1 generative AI community by user count*, where one can learn about AI business applications, the channel will disseminate information required on the front lines of business and "essential questions" necessary for individuals to survive in the post-singularity era.

Channel Overview

Channel Name: SHIFT AI ch

Official URL: https://www.youtube.com/@SHIFTAIch

Main Content:

• AI Entertainment Series: Assigning Tatsuya Morita of Saraba Seishun no Hikari, content exploring "playing with AI"...