A Hotel Where 'Staying' Becomes 'Protecting': Launch of an Animal Welfare-linked Accommodation Model from Iwate [Yunomori Hotel Shidotaira, Iwate Hanamaki Mountain Stream Resort]
Shidotaira Onsen Co., Ltd., Morioka Zoological Park ZOOMO, and Yayoi Delight Co., Ltd. are launching a collaborative project to create a 'social circular model' where hotel stays lead to animal welfare support. An announcement event will be held on April 13, 2026.
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- 📰 Published: April 10, 2026 at 21:00
- 🔍 Collected: April 11, 2026 at 00:24 (3h 24m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 04:01 (219h 36m after Collected)
The image is for illustrative purposes.
Shidotaira Onsen Co., Ltd. (Hanamaki City, Iwate Prefecture; CEO: Kohei Kubota) announces the launch of a new project in which "staying" leads to animal welfare, in collaboration with Morioka Zoological Park ZOOMO (Morioka City, Iwate Prefecture) and Yayoi Delight Co., Ltd. (Morioka City, Iwate Prefecture; hereinafter "Yayoi Living").
This project is an initiative aimed at building a "social circular model" that connects moving experiences through hotel stays to understanding, interest, and support for animal welfare.
Background and Purpose of the Partnership:
Currently, environments in satoyama (woodlands near human settlements) have changed due to a lack of human care, bringing issues such as loss of biodiversity and agricultural damage to the surface. These are predicted to accelerate further, and there is a need to foster understanding and interest across society as a whole.
Morioka Zoological Park ZOOMO has emphasized not only conveying this reality as "correctness" but also creating an "entrance" where interest in animals and nature naturally expands through the lingering resonance of visitors' experiences. However, there is a limit to what a zoo can communicate on its own, and a new framework was needed.
Against this background, Yayoi Living, whose motto is "Giving shape to everyone's thoughts," resonated with the philosophy and took the lead in planning and conceptualizing this project. Furthermore, the concept materialized with the participation of Hotel Shidotaira, which is visited by approximately 100,000 people annually.
By utilizing the space of a hotel—where stay times are long and daily routines are involved—the project aims to arouse interest in animal welfare through moving experiences and create a new cycle that leads to continuous support.
Holding a Joint Business Announcement Event by the Three Companies:
To mark the launch of this project, we will hold a joint business announcement event by the three companies.
* Date and Time: Monday, April 13, 2026, from 10:00
* Venue: Indoor Venue within Morioka Zoological Park ZOOMO
* Speakers: Representatives from ZOOMO, Hotel Shidotaira, and Yayoi Delight
* Contents: Project explanation, greetings, Q&A session
Shidotaira Onsen Co., Ltd. (Hanamaki City, Iwate Prefecture; CEO: Kohei Kubota) announces the launch of a new project in which "staying" leads to animal welfare, in collaboration with Morioka Zoological Park ZOOMO (Morioka City, Iwate Prefecture) and Yayoi Delight Co., Ltd. (Morioka City, Iwate Prefecture; hereinafter "Yayoi Living").
This project is an initiative aimed at building a "social circular model" that connects moving experiences through hotel stays to understanding, interest, and support for animal welfare.
Background and Purpose of the Partnership:
Currently, environments in satoyama (woodlands near human settlements) have changed due to a lack of human care, bringing issues such as loss of biodiversity and agricultural damage to the surface. These are predicted to accelerate further, and there is a need to foster understanding and interest across society as a whole.
Morioka Zoological Park ZOOMO has emphasized not only conveying this reality as "correctness" but also creating an "entrance" where interest in animals and nature naturally expands through the lingering resonance of visitors' experiences. However, there is a limit to what a zoo can communicate on its own, and a new framework was needed.
Against this background, Yayoi Living, whose motto is "Giving shape to everyone's thoughts," resonated with the philosophy and took the lead in planning and conceptualizing this project. Furthermore, the concept materialized with the participation of Hotel Shidotaira, which is visited by approximately 100,000 people annually.
By utilizing the space of a hotel—where stay times are long and daily routines are involved—the project aims to arouse interest in animal welfare through moving experiences and create a new cycle that leads to continuous support.
Holding a Joint Business Announcement Event by the Three Companies:
To mark the launch of this project, we will hold a joint business announcement event by the three companies.
* Date and Time: Monday, April 13, 2026, from 10:00
* Venue: Indoor Venue within Morioka Zoological Park ZOOMO
* Speakers: Representatives from ZOOMO, Hotel Shidotaira, and Yayoi Delight
* Contents: Project explanation, greetings, Q&A session