SHIBUYA109 Launches 'FASHION RUNWAY SHIBUYA109' on Roblox, Offering an Immersive Fashion Experience

SHIBUYA109 Entertainment (Headquarters: Shibuya, Tokyo; President: Ayumi Ishikawa; hereinafter 'the Company'), under its corporate philosophy of 'Making You SHINE!', is entering the metaverse and NFT business to brighten the 'now' of the new generation and fulfill their dreams. The Company has released 'FASHION RUNWAY SHIBUYA109' on March 31, 2026, an original game on the popular online platform 'Roblox' where users can enjoy fashion coordination battles in a virtual recreation of the SHIBUYA109 Shibuya store. Roblox is an online platform where users can play games created by others or build and publish their own. With 150 million daily active users worldwide, it is particularly popular among the youth, leading to increased corporate participation. 'FASHION RUNWAY SHIBUYA109' features a fancy and pop world view inspired by the streets of Shibuya and the SHIBUYA109 store, focusing on fashion, role-playing, and social interaction. Players can easily enjoy expressing their own style for free. Key features include: 1) Competitive fashion coordination based on changing themes; 2) Runway experiences in front of the virtual SHIBUYA109, where scores are determined by rhythm games and AI/player evaluations; and 3) Earning 'Fashion Rank' titles like 'Trend Setter' to share with others in the lobby. The game includes over 500 fashion items and plans for future content such as limited items and events.