17 Days to Update Your Identity: Shibuya Scramble Square Hosts 'SCRAMBLE BEAUTY WEEKS'!

Shibuya Scramble Square (hereinafter referred to as the 'Facility') will hold the summer beauty event 'SCRAMBLE BEAUTY WEEKS' focusing on cosmetics from Monday, June 1 to Wednesday, June 17, 2026. At this event, visitors can experience 'AI Skin Analysis' capable of instantly measuring current skin conditions, and a makeup & talk show featuring hair and makeup artist Yusuke Kawakita to experience professional techniques up close. Prior to the event, a special movie showing Kawakita enjoying shopping at the Facility will be released. It will introduce cosmetic items available at the Facility along with Kawakita's makeup techniques. Furthermore, during the period, various special contents unique to the Facility, such as limited POP UP shops and sample giveaways, will be available at participating shops on the 6th floor '+Q BEAUTY' and the 10th floor 'Hands'. ≪TOPIC 1≫ Perfect summer self-care found through 'AI Skin Analysis' A skin analysis machine 'Skincare Pro' that quickly measures current skin conditions using AI from facial photos taken with a tablet will be available for a limited time. Based on images from the camera, it can instantly visualize the detection of skin concerns such as 'wrinkles, spots, and texture,' as well as skin age and skin type. Please utilize this when updating your skincare for the summer. [Period] June 1 (Mon) - June 17 (Wed) [Location] 8th floor next to the down escalator, 10th floor inside 'Hands' shop, 12th floor event space Scene12 *At the 12th-floor event space Scene12, it will only be available on June 6 (Sat). ■ Skincare Pro An image analysis-based professional skin analysis solution compatible with iOS devices such as iPads. By providing highly accurate and visualized skin diagnosis results, it enables more convincing advice. ■ Perfect Corp. Founded in 2015, the company provides AI skin analysis, virtual try-ons, and personalized services for cosmetic brands, fashion brands, retailers, salons, and clinics. A technology group promoting 'Beautiful AI,' a technology designed to make consumers' lives more beautiful. [Official Website] https://www.perfectcorp.com/ja/business ≪TOPIC 2≫ Makeup show and special movie release by Hair & Makeup Artist Yusuke Kawakita This time, a collaboration project with the women's fashion magazine 'otona MUSE' will be held. A special makeup & talk show will take place, where hair and makeup artist Yusuke Kawakita will teach key points of base makeup and color makeup for this summer. Also, ahead of the event, a special movie featuring Kawakita enjoying shopping at the cosmetics shop inside '+Q BEAUTY' on the 6th floor and 'Hands' on the 10th floor of the Facility will be released on the otona MUSE official YouTube channel, 'otona MUSE CHANNEL.' Along with the introduction of cosmetics available for purchase at the Facility, viewers can enjoy Kawakita-style makeup techniques from a professional perspective. [Date/Time] June 6 (Sat) 14:00-14:45 / 15:45-16:30 [Venue] 12th floor Event Space Scene12 [Admission] Free for everyone [Release Date] Scheduled for June 4 (Thu) [URL] https://www.youtube.com/channel/UCI4M0wHsbNOGrWukUYX6UiQ ■ Yusuke Kawakita, Hair & Makeup Artist Born in Kyoto Prefecture in 1975. A hair and makeup artist who works widely in magazines, advertisements, and events, in charge of hair and makeup for numerous popular actresses and talents. He also produces the lifestyle brand '&be'. ■ otona MUSE CHANNEL The official YouTube channel of the women's fashion magazine 'otona MUSE'. Focusing on fashion, beauty, and lifestyle, it broadcasts videos capturing 'what the MUSE generation is curious about now,' featuring models' and guests' real daily lives and honest opinions. ≪TOPIC 3≫ SHIBUYA BEAUTY JAM THE WEEKS will also be held! The Tokyu Department Store's limited-time fair 'SHIBUYA BEAUTY JAM THE WEEKS' will be held for the 6th time. It will be two weeks packed with a variety of contents, including a touch-up event to experience professional techniques, the popular 'Face Type Diagnosis,' and 'KAORIUM,' a cutting-edge fragrance device where AI verbalizes your sensibilities. Additionally, at 'ANNA’S by Landtmann' on the 6th floor, popular supple