The "Most Current" of Shibuya Intersect at "The Shibuya Week 2026"!
Shibuya Scramble Square will host "The Shibuya Week 2026" from May 2nd to May 6th, 2026, featuring a theme of "ALL TIME FAVORITE." This event celebrates Shibuya's cultural dynamism across food, music, fashion, and art, with participation from key figures in these fields. Visitors can expect a diverse cultural experience with various programs designed for exploration and discovery.
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- 📰 Published: April 7, 2026 at 23:00
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Shibuya Scramble Square (hereinafter referred to as "this facility") will hold "The Shibuya Week 2026" (hereinafter referred to as "this fair") from Saturday, May 2, 2026, to Wednesday, May 6, 2026 (national holiday).
This fair is an event where this facility, with its vision of being the "world's most current," disseminates the latest trends in products, experiences, and moments from the heart of Shibuya, the city of culture.
This year's theme is "ALL TIME FAVORITE." We will offer a diverse range of cultural experiences that allow visitors to feel the charm of Shibuya, a city that has continuously created new cultures throughout the ages, transcending generations and genres.
During the event, key figures in food, music, fashion, and art will gather. We will deliver Shibuya's unique appeal, where diverse sensibilities intersect, through a circuit-style program that can be enjoyed throughout the exhibition period. Please enjoy these special five days, filled with new discoveries and encounters every time you visit.
＜The Shibuya Week 2026 Overview＞
【Period】Saturday, May 2, 2026 - Wednesday, May 6, 2026 (National Holiday)
【Theme】ALL TIME FAVORITE
【Special Page】https://cms.shibuya-scramble-square.com/shibuyaweek_2026/
【Official HP】https://www.shibuya-scramble-square.com/
※Details such as event implementation times will be announced sequentially on the special page.
≪TOPIC ①≫ Food Event Featuring Menus Supervised by Food Producer Atsushi Kurata to be Held
LDFS inc., led by Atsushi Kurata, will hold a special food pop-up "THE GOOD TASTE CLUB" as a limited-time event during this fair. Atsushi Kurata is a food producer who has been involved in urban culture and place-making centered on food in the Harajuku/Omotesando area for over 20 years. This event will feature a variety of menus, including original donuts exclusive to this event. We aim to create a new urban event experience where visitors can feel the energy of Shibuya's food culture.
■ Menu Introduction
Donuts from GOOD TOWN DOUGHNUTS - Original Menu for This Event
Original menu for this event: Donuts with the "THE GOOD TASTE CLUB" logo.
We offer 4 types: Classic Glazed, Chocolate Crunch, Kyoto Uji Matcha,
and the special flavor Tropical Berry.
Lu Rou Fan from LUCKY ALEXANDER CHINA
Braised pork belly with collagen-rich skin, simmered slowly with special five-spice powder. Served with a soft-boiled egg and pickled greens, this addictive dish features a rich umami flavor that coats the rice.
Sliders from THE GREAT BURGER / Wagyu Mini Burgers
Luxurious mini burgers made with wagyu beef patties. Caramelized onions and special hickory sauce enhance the flavor, creating a compact yet satisfying item.
■Atsushi Kurata
Representative of LDFS Inc.
Established his own business in 2002 and currently, centered around "THE GREAT BURGER" in Harajuku, Tokyo, he handles menu development for restaurants, including American-style establishments representing Tokyo.
He personally oversees everything from operational setup to store design, interior, and graphic design.
In 2016, he also expanded to California with "GOOD TOWN DOUGHNUTS."
He inputs elements from travel, food, cities, people, and nature, and expresses them through his own filter in various ways.
＜Comment＞
For this event, we have prepared multiple menus as a "collective" that condenses our strengths from diverse business formats, from Japanese cuisine to bakeries. We hope you will experience Shibuya's culture firsthand through food and enjoy a unique experience only possible here.
≪TOPIC ②≫ Collaboration with "Tower Records Shibuya Store," an Icon of Shibuya Music Culture
In collaboration with Tower Records Shibuya store, a symbol of Shibuya's music culture, we will develop cultural programs centered around music. The venue will create a space where visitors can immerse themselves in music culture while staying, through DJ-produced music performances and related projects. We will offer a highly engaging musical experience that can be enjoyed alongside shopping and dining.
■ Tower Records Shibuya Store
The flagship store of Tower Records, located in Shibuya Ward. It is widely known both domestically and internationally as one of Japan's largest CD stores. In addition to selling music software, it plays a crucial role in disseminating Japanese music culture through the sale of books and related merchandise, as well as in-store events and exhibitions by artists.
≪TOPIC ③≫ Mayuri, Kaoru Funanuma, and Others Participate: "Private Stock Market" to be Held, Coloring the Culture Scene!
Fashion is a major highlight of Shibuya culture. The highly acclaimed flea market "Private Stock Market" from last year will be held again this year. Fashion industry professionals based in Shibuya, as well as models, creators, and artists, will set up their own stalls, offering a unique flea market experience where you can enjoy direct communication with sellers and purchase items.
■ "Private Stock Market" Exhibitor Introduction
Kaoru Funanuma - Fashion Director
Worked as a buyer for 20 years and director for approximately 13 years at a major select shop before going independent in 2021.
Deeply impressed by styles that mix various cultures encountered overseas, he launched ＜H.A.O＞ from the SS2022 season to express a sensibility that blends Western and Asian cultures.
Mayuri - Model
Gained attention through social media and expanded her career with an appearance in "Weekly Playboy" in 2020. Active across genres from gravure to fashion and beauty.
On social media, she shares her lifestyle and unpretentious real charm, resonating with both male and female audiences, and is active as a model and talent.
Honoka Kisaki - Model / DJ
Specializing in HIP HOP, R&B, and House, she pursues music that resonates with a wide range of generations.
She actively performs as a DJ at leading clubs in Tokyo, including receptions for fashion brands like "atmos" and "niko and…", as well as venues such as "Zero Tokyo," "Fuminyugai Lion," and "Solfa."
Her stylish and sophisticated selections continue to captivate audiences. (Also in charge of music production at the venue as a DJ)
SEZAN (Sei-san) - Creative Collective
A next-generation creative collective based in Shibuya, with the mission to "make the world MUJAKI (innocent/playful)."
Featuring a diverse lineup of models, influencers, creators, actors, DJs, and more,
the collective is rapidly expanding in real-time.
≪TOPIC ④≫ Culture Collective Produced by Legendary Shop "tokishirazu" with Tomohiro Ichinose
A culture collective will be held with Tomohiro Ichinose, who has led Japan's high street scene, participating as a curator. The lineup features special projects by collaborators and items selected based on the "ALL TIME FAVORITE" standard. This Shibuya-style culture market will feature personal belongings selected by creators and industry insiders, as well as one-of-a-kind items, allowing visitors to enjoy direct communication with the sellers while making purchases.
Additionally, during the event, talk sessions by cultural key figures are planned, offering programs that allow visitors to experience Shibuya's culture from multiple perspectives.
■ Curator Introduction
Tomohiro Ichinose - ＜tokishirazu＞
A curator/director who embodies Japan's high street culture.
He participated in the launch of the select shop ＜Tokishirazu＞, introducing new contexts to the scene with a unique editorial sense that transcends modes and street styles.
Based at ＜tokishirazu＞, he continues to create collective value across genres and discover/promote new talent.
＜Comment＞
I wanted to express the fascinating blend of diverse cultures unique to Shibuya, where "what has been accumulated" and "what is about to be born" intersect. For this event, I reached out to cultural exponents whom I personally trust and "want to see what they choose," regardless of genre. By enjoying this event myself, I hope to create a comfortable and stimulating experience for visitors.
■ Participating Brand Introduction
Yoshikage Kajiwara - ＜LOWERCASE＞
Representative of ＜LOWERCASE＞. Former Creative Director at BEAMS.
Known as a pioneer of cross-industry collaborations in the fashion world, including design hotel projects with Sony.
Has clients in a wide range of industries, from digital and design to apparel.
＜BLANK MAG＞
＜BLANK MAG＞ is a gallery located in Toyohashi City, Aichi Prefecture.
A dynamic gallery that opened in the Lower East Side of New York in 2025.
They will exhibit a mix of original and curated items, focusing on exclusive collections from their original label "SO MANY BOOKS, SO LITTLE TIME."
＜KNOW//MADE＞
Silver accessories entirely handmade by artisans from the Tuareg tribe, nomads of the Sahara Desert. The process of conveying the maker's intentions, transforming imagination into design, and a lump of metal into jewelry.
Accessories ordered from the Tuareg tribe specifically for this event will be available.
≪TOPIC ⑤≫ Key Visual by Shun Sasaki (AYOND)
The key visual for this fair was art-directed by Shun Sasaki (AYOND), a creator active at the forefront of Shibuya's creative culture. The event space, Scene12, will be transformed into a fictional park called "Lot 428 Park," creating a space where artificial turf and the world of the key visual blend, offering a sense of openness and cultural mood like a park within the city.
AYOND
A design office established by Shun Sasaki in 2016.
His past work includes exhibition design for books and poems by poet Tahi Saihate (e.g., "The Night Sky is Always the Densest Blue"), promotional art for "Design's (Place to) Be" (The National Museum of Modern Art, Tokyo), and the logo design for "NHK Kohaku Uta Gassen.".
【Official HP】https://ayond.jp/
Shun Sasaki - Graphic Designer
Graduated from Tama Art University, Department of Graphic Design, in 2010. After working at Adbrain and Glitz Design, he established AYOND in 2016.
Major awards include the JAGDA New Designer Award in 2020,
and the Silver Prize at the World Poster Triennial in Toyama in 2024.
■ Venue Image
≪TOPIC ⑥≫ Shibuya Scramble Square App "10% Point Back Campaign"
From April 24th (Friday) to 27th (Monday), a campaign will be held where you can earn more Scramble Points by paying with the Shibuya Scramble Square app.
【Period】 April 24 (Fri) - April 27 (Mon)
【Target Stores】 All stores
【Eligibility】 Download the Shibuya Scramble Square app & Register payment method
【Point Accrual Rate】 For payments made with the Shibuya Scramble Square app, 10% points will be awarded for merchandise, restaurants, and cafes, and 3% for food items, per 100 yen (tax included).
※ Only applicable to payments made with the Shibuya Scramble Square app
≪TOPIC ⑦≫ POP UP / Shop Information
2F Space2: Gramicci
New colors for staple items will be sold, and original bags will be distributed to purchasers.
It is a special space where you can experience the brand's worldview along with the latest visuals for the Spring/Summer 2026 season, so please come and visit.
※ Original bags are limited in quantity
【Period】April 23 (Thu) - May 11 (Mon)
【Official Site】https://www.instagram.com/gramicci_jp/
1F TOKYU Foodshow EDGE Event Stage1: BELTZ
A sophisticated cheesecake that can be enjoyed with alcoholic beverages, not just coffee and tea, by adding black pepper or rock salt.
Please enjoy a pleasant time with Beltz's "fluffy and melty" Basque cheesecake.
【Period】April 23 (Thu) - May 13 (Wed)
【Instagram】https://www.instagram.com/beltz_tokyo/
1F ecuteEDITION OKASHI connect: Vanille
The flavor "vanilla" that everyone has been familiar with since childhood.
However, few people may know the true aroma of this familiar ingredient.
We deliver supreme healing time with the sweet aroma of vanilla to you who spend busy days.
We offer a diverse lineup befitting a specialty vanilla sweets brand.
【Period】April 28 (Tue) - May 13 (Wed)
【Official Site】https://store.wakaoseika.co.jp/pages/vanillage
6F +Q BEAUTY Event Stage6A: Coralhaze
＜Coralhaze＞ is a sensual color makeup brand that gently enhances the "beauty unique to oneself" hidden within.
The brand's colorful yet pure world view harmonizes beautifully with the sophisticated visuals of BEOMGYU from "TOMORROW x TOGETHER," garnering significant support.
【Period】April 30 (Thu) - May 6 (Wed, National Holiday)
※Final day until 8:00 PM
【Official Site】https://www.instagram.com/coralhaze_jp/
6F +Q BEAUTY Event Stage6B: MITO TOKYO
＜MITO TOKYO＞, a nail polish brand that creates unique manicures. The new 2026 SUMMER COLLECTION will be launched in advance.
A comfortable layer of color at the boundary between yourself and the world.
The summer textures that soften the noise quietly repaint your daily life.
We offer a collection of "masterpieces" for you living in the present moment.
【Period】April 30 (Thu) - May 6 (Wed, National Holiday)
※Final day until 8:00 PM
【Instagram】https://www.instagram.com/mitonail.official/
＜Shibuya Scramble Square Overview＞
Name: Shibuya Scramble Square / SHIBUYA SCRAMBLE SQUARE
Business Entities: Tokyu Corporation, East Japan Railway Company, Tokyo Metro Co., Ltd.
Location: 2-24-12 Shibuya, Shibuya-ku, Tokyo
Purpose: Offices, shops, observation facilities, parking, etc.
Total Floor Area: Phase I (East Tower) Approx. 181,000㎡, Phase II (Central Tower/West Tower) Approx. 96,000㎡
Number of Floors: Phase I (East Tower) 47 floors above ground, 7 basement floors; Phase II (Central Tower) 10 floors above ground, 2 basement floors; (West Tower) 13 floors above ground, 5 basement floors
Height: Phase I (East Tower) 229.7m, Phase II (Central Tower) Approx. 61m, (West Tower) Approx. 76m
Architects: Shibuya Station Area Redevelopment Joint Venture
※Nikken Sekkei Ltd., Tokyu Sekkei Consultant Co., Ltd., JR East Consultants Company, Metro Development Co., Ltd.
Design Architects: Nikken Sekkei Ltd., Kengo Kuma & Associates, SANAA Architects
Operating Company: Shibuya Scramble Square Co., Ltd.
※Jointly invested by three companies: Tokyu Corporation, East Japan Railway Company, and Tokyo Metro Co., Ltd.
Opening: Phase I (East Tower) November 1, 2019; Phase II (Central Tower/West Tower) Scheduled for 2031
