LIZDA Appoints IVE's Leeseo as Global Muse, Eyeing New K-Beauty Heights
Key facts
- LIZDA Appoints IVE's Leeseo as Global Muse, Eyeing New K-Beauty Heights
- Skincaring makeup brand LIZDA has selected IVE's Leeseo as its new global muse. The brand plans to launch a major IMC campaign focused on its signature 'Idol Prep' primer line to expand its global footprint.
- Source: PR Times
- Date: May 31, 2026
Direct answer
Skincaring makeup brand LIZDA has selected IVE's Leeseo as its new global muse. The brand plans to launch a major IMC campaign focused on its signature 'Idol Prep' primer line to expand its global footprint.
- Citation
- LIZDA Appoints IVE's Leeseo as Global Muse, Eyeing New K-Beauty Heights (May 31, 2026), PR Times
- Source
- PR Times
- Date
- May 31, 2026
Skincaring makeup brand LIZDA has selected IVE's Leeseo as its new global muse. The brand plans to launch a major IMC campaign focused on its signature 'Idol Prep' primer line to expand its global footprint.
📋 Article Processing Timeline
- 📰 Published: May 31, 2026 at 01:10
- 🔍 Collected: May 30, 2026 at 16:17
- 🤖 AI Analyzed: May 30, 2026 at 17:45 (1h 28m after Collected)
Skincaring makeup brand LIZDA has officially announced the appointment of Leeseo, a member of the popular K-pop group IVE, as its new global brand muse.
LIZDA has built a distinctive brand identity by focusing on base makeup products that prioritize skin comfort and a natural finish. In particular, its primer line—widely known as 'Idol Prep' in the elite makeup salons of Cheongdam-dong—is highly regarded by professional artists as an essential step for idols and actors to achieve flawless makeup application.
The decision to appoint Leeseo was driven by her transparent, healthy image and lovely aura, which perfectly resonate with LIZDA's pursuit of 'skincaring makeup.' As a global trendsetter, Leeseo is expected to effectively communicate the brand's message of achieving a 'makeup-ready' complexion.
Starting with this new partnership, LIZDA will launch a full-scale global Integrated Marketing Communication (IMC) campaign for the 'Idol Prep' primer line. A series of pictorials, campaign contents, and new product visuals featuring Leeseo will be released in the coming months.
Furthermore, LIZDA recently completed its first offline project at 'AZIP Seongsu,' a K-culture hub in Seoul. The brand intends to strengthen its global competitive edge through innovative offline spatial marketing combined with diverse online activities.
LIZDA has built a distinctive brand identity by focusing on base makeup products that prioritize skin comfort and a natural finish. In particular, its primer line—widely known as 'Idol Prep' in the elite makeup salons of Cheongdam-dong—is highly regarded by professional artists as an essential step for idols and actors to achieve flawless makeup application.
The decision to appoint Leeseo was driven by her transparent, healthy image and lovely aura, which perfectly resonate with LIZDA's pursuit of 'skincaring makeup.' As a global trendsetter, Leeseo is expected to effectively communicate the brand's message of achieving a 'makeup-ready' complexion.
Starting with this new partnership, LIZDA will launch a full-scale global Integrated Marketing Communication (IMC) campaign for the 'Idol Prep' primer line. A series of pictorials, campaign contents, and new product visuals featuring Leeseo will be released in the coming months.
Furthermore, LIZDA recently completed its first offline project at 'AZIP Seongsu,' a K-culture hub in Seoul. The brand intends to strengthen its global competitive edge through innovative offline spatial marketing combined with diverse online activities.
FAQ
Who is LIZDA's new brand muse?
ISO, a member of the popular idol group IVE, has been appointed as the global muse.
What is LIZDA's flagship product line?
The primer line, which is popular as 'Idol Prep' at makeup salons in Cheongdam-dong, is the main product line.
What was the reason for selecting this muse?
ISO's clear and healthy image aligns with the brand direction that LIZDA pursues.
Where did LIZDA conduct its offline project?
LIZDA conducted its first offline project at the K-Culture Hub 'AZIP Songsu' in Songsu-dong.
What are the future marketing plans?
A global IMC campaign featuring ISO will be launched, with plans to sequentially release gravure and new product visuals.