在全球150多個國家和地區展開業務的全球美妝品牌「SHEGLAM」，針對299名10至30歲的女性進行了「花粉季化妝意識調查」。
據說日本每兩人就有一人患有花粉症，而花粉高峰期的3月至4月，正是令人在意脫妝和肌膚問題的季節。本新聞稿將介紹「花粉季化妝煩惱」的意識調查結果，以及克服這些煩惱的「補妝美妝品」現況。
「花粉季化妝意識調查」調查概要
・調查期間：2026年3月16日 - 3月25日
・調查方法：網路問卷
・對象人數：299名
・調查對象：10至30歲女性
・調查單位：Knowns Consumer Research
調查結果
① 超過8成的女性回答「花粉季有化妝煩惱」！
針對「初春時，是否會因為花粉或乾燥等因素而對化妝感到煩惱？」的問題，回答「經常有（49％）」和「偶爾有（32％）」的合計比例為81％，顯示出大多數人在花粉季有化妝上的困擾。這與每兩人就有一人患有花粉症的說法一致，許多人都切實感受到花粉對化妝的影響。
② 化妝煩惱TOP3：「乾燥、鼻周、眼周」
關於具體的煩惱，在「花粉季有什麼化妝煩惱？（複選）」的問題中，「因乾燥、花粉導致肌膚乾燥粗糙」獲得152票，「因流淚、點眼藥水導致眼妝容易脫落」獲得125票，「鼻周的底妝容易脫落」獲得105票，顯示出許多人都有共同的煩惱。
③ 約半數人會配合花粉季調整妝容
關於「花粉季時，化妝會和平常不一樣嗎？」的問題，回答「會改變（26人）」和「稍微改變（113人）」的合計比例為46％，顯示出近半數的人會採取花粉對策的化妝方式。
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常見問題
What is the main purpose of the SHEGLAM "Pollen Season Makeup Awareness Survey"?
The survey aimed to understand the makeup concerns and habits of women aged 10-30 during the pollen season, a time often associated with makeup smudging and skin troubles.
What were the most common makeup concerns reported by respondents during pollen season?
The top three concerns were: skin becoming dry due to pollen and dryness, eye makeup easily smudging due to tears/eye drops, and base makeup around the nose easily coming off.
Do women change their makeup routine during pollen season?
Yes, approximately 46% of respondents indicated that they either change or slightly adjust their makeup routine during the pollen season to address related concerns.
Who conducted the survey and who was targeted?
The survey was conducted by Knowns Consumer Research, targeting 299 women aged 10-30.
What is the significance of the survey findings for SHEGLAM?
The findings highlight common makeup challenges faced by consumers during pollen season, providing SHEGLAM with insights to develop and market products that address these specific needs, such as solutions for dryness, smudging, and makeup longevity.
