SHEGLAM Launches 3 New Best-Selling Base Makeup Support Items – Available Nationwide at Variety Stores Starting June 23, 2026!

Global cosmetics brand SHEGLAM, available in over 150 countries and regions, announces the launch of three new products designed to enhance base makeup results: the Good Grip Hydrating Primer, Good Grip Hydrating Setting Spray, and Matt Fresh Setting Spray. These items will be available starting Tuesday, June 23, 2026, at variety stores nationwide (excluding some locations).

As temperatures and humidity rise, makeup concerns such as melting, shine, and dryness-induced creasing become more prevalent. These three new launches support every step from pre-makeup prep to final setting, making them ideal for those who want to enjoy comfortable, long-lasting makeup throughout the day.

The Good Grip Hydrating Primer is a refreshing gel-textured base that smooths the skin. With an oil-free and silicone-free formula, it delivers a dewy hydration feel while helping foundation adhere better to the skin.

The Good Grip Hydrating Setting Spray is a 2-way mist that can be used both as a primer before makeup and as a setting spray after. Infused with hydrating ingredients like aloe vera leaf water and hyaluronic acid, it creates a luminous, moisturized base. A quick mist at the end helps lock makeup in beautifully.

The Matt Fresh Setting Spray is a matte-finish setting spray tailored for those concerned about shine and sebum-induced makeup breakdown. Its volatile formula dries instantly, transforming into a powder-like texture that leaves the skin looking fresh, smooth, and non-greasy.

Take this opportunity to try and purchase these popular SHEGLAM items, designed to elevate your base makeup, at stores nationwide.

Product Information

Good Grip Hydrating Primer

· Price: ¥1,430 (tax included)

· JAN/Product Code: 6978931640944

· Where to Buy: Nationwide variety stores (excluding some), SHEGLAM official website

https://www.sheglam.com/product/-8254238163109

Good Grip Hydrating Setting Spray

· Price: ¥1,320 (tax included)

· JAN/Product Code: 6978931649268

· Where to Buy: Nationwide variety stores (excluding some), SHEGLAM official website

https://www.sheglam.com/product/-10789845016104512

Matt Fresh Setting Spray

· Price: ¥1,320 (tax included)

· JAN/Product Code: 6979237550333

· Where to Buy: Nationwide variety stores (excluding some), SHEGLAM official website

https://www.sheglam.com/product/-8241773772965

Notes:

· Prices may vary depending on campaigns and exchange rates.

· Limited stock available; sold out items cannot be restocked.

About SHEGLAM

Founded in 2019 by Sylvia Fu, SHEGLAM is a global beauty brand offering high-quality makeup at affordable prices. Known for its diverse product lines and vibrant color ranges, the brand has quickly gained popularity among Gen Z and millennial consumers for its creativity and innovation.

We believe in the power of community and continuously refine our products based on customer feedback. Today, SHEGLAM maintains a strong presence in the beauty community, captivating millions worldwide through social media.

We are also committed to ethical practices and have received Leaping Bunny Approval from Cruelty Free International, a UK-based animal protection organization, certifying that no animal testing is conducted during manufacturing or development.

Official Website: https://www.sheglam.com/

Official Instagram:

https://www.instagram.com/sheglam_official/

https://www.instagram.com/sheglam_japan/

Official TikTok: https://www.tiktok.com/@sheglam

SHEGLAM Commitments

At SHEGLAM, we prioritize customer health and safety, delivering innovative beauty products and ensuring the highest quality in every formulation.

1. Cruelty-Free

In 2022, we received Leaping Bunny Approval from Cruelty Free International, confirming no animal testing in production or development.

2. Vegan

To serve a wider audience, over 90% of SHEGLAM products are vegan-formulated.

3. Safety Assurance

All SHEGLAM products comply with strict global cosmetic safety regulations, including FDA, EU Cosmetic Regulation, GCC Standardization Organization (GSO), Mexico’s Official Standard and General Health Law (GHL), and Japan’s cosmetic regulatory standards. Our formulations contain no carcinogenic or toxic substances that could endanger human health or life.

4. FSC Certification

Our packaging uses responsibly sourced materials, certified by FSC, ensuring products are produced sustainably while protecting forest biodiversity and the rights of local communities, indigenous peoples, and workers.

5. Labor Ethics

To protect workers’ human rights, all facilities manufacturing SHEGLAM products are 100% certified with SA8000, BSCI, and SMETA.