Global Cosmetic Brand "SHEGLAM"'s New Sensation Lip Gloss "Glass Lock Air Gloss" Finally Makes Full-Scale Debut in Japan! Pre-sale Starts April 24, 2026 (Friday) at Variety Stores Nationwide!

URL: https://www.sheglam.com/ja/product/Glass-Lock-Air-12069642154593664 Global cosmetic brand "SHEGLAM," which operates in over 150 countries and regions, will begin offline pre-sales of its new sensation lip gloss "Glass Lock Air Gloss" at variety stores nationwide (excluding some stores) starting Friday, April 24, 2026. "Glass Lock Air Gloss" has garnered attention as an evolved lip product, becoming a hot topic on social media with verification videos demonstrating its "long-lasting shine yet transfer-resistant" qualities. This popular item, which has previously enjoyed success primarily online, will now finally be available for customers to pick up and purchase in Japanese stores. This product forms a transparent film on the surface of the lips, locking in color particles to achieve both a mirror-like luster and resistance to color fading. It prevents color transfer to masks and cups while maintaining beautiful pigmentation. Furthermore, it features a heart-shaped tip applicator that allows for smooth and even application over a wide area. With a light texture that minimizes stickiness, it creates ideal plump lips. It comes in a total of 6 colors: "Born Ready," "High Key," "Strawberry Milk," "Make it Pop," "That's My Jam," and "Honey Glaze." The range includes colors that blend well with the skin and vibrant accent colors, matching various makeup styles and skin tones. Born Ready High Key Strawberry Milk Honey Glaze That's My Jam Make It Pop Take this opportunity to try the new sensation lip gloss "Glass Lock Air Gloss," perfect for spring makeup with its vibrant pink colors, at retail stores nationwide and make a purchase. ■ Product Information "Glass Lock Air Gloss" Price: ¥990 each (tax included) Color variations: 6 colors in total (14 colors available online) JAN/Product Code: Born Ready 6978931642528 (sb25092823195199499) High Key 6978931642566 (sb25092898043363445) Strawberry Milk 6978931642573 (sb25092827727079777) Honey Glaze 6978931642603 (sb25092896376229773) That's My Jam 6978931642580 (sb25092895280014224) Make It Pop 6978931642559 (sb25092853446541404) Purchase locations: Variety stores nationwide (excluding some stores), SHEGLAM official website https://www.sheglam.com/ja/product/Glass-Lock-Air-12069642154593664 Remarks: Prices may vary depending on campaign status and exchange rates. Please note that quantities are limited and products may sell out. ■ Introduction to 'SHEGLAM' SHEGLAM was founded in 2019 by Sylvia Fu, a global beauty brand that offers high-quality makeup at affordable prices. It is characterized by its diverse product lines and rich color variations, and has quickly gained popularity among Gen Z and Millennials due to its commitment to creativity and innovation. We believe in the power of community with our customers and strive to improve and refine our products by utilizing customer feedback. SHEGLAM currently has a strong presence in the beauty community, attracting millions worldwide through social media. We are also committed to ethical practices and have obtained Leaping Bunny Approval from Cruelty-Free International, an animal protection and advocacy organization in the UK, certifying that no animal testing is conducted in the manufacturing or development process. Official Website: https://www.sheglam.com/ Official Instagram: https://www.instagram.com/sheglam_o